THE IMPORTANCE OF THE

MENA REGION TO THE TOURISM INDUSTRY

WHAT IS THE MENA REGION?

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•  MENA: Middle East and North Africa

•  Central nexus of all travel in the region

•  Important region throughout the ages

•  Hub of leisure and corporate travel worldwide

MENA

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WHAT IS THE STRATEGIC IMPORTANCE

OF THE MENA REGION?

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•  Vast financial and corporate growth

•  Culturally and historically rich region

•  Increase in leisure tourism

STRATEGIC IMPORTANCE

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•  Iconic structures and cultural heritage

•  Religious hub for different beliefs

ATTRACTIVENESS

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•  Like the United Arab Emirates

•  Strategic location linking four continents

•  Exceptional architecture, positive business climate, technologically advanced, easy access to four continents

EMERGING NEW MARKETS: UAE

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•  Growing tourist power house of Asia: focus on China and India

•  Two billion potentials tourists only in China and India

•  First stop for the Asian market due to its ease of access: few hours away, direct flights

ASIAN MARKETS GROWTH

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WHAT OF THE FUTURE?

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Explosive growth in corporate and leisure travel

&

Bright future and plentiful opportunities for anyone allowing

to seize them

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