The importance of the MENA region to the tourism industry

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    22-Feb-2017
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Transcript of The importance of the MENA region to the tourism industry

  • THE IMPORTANCE OF THE

    MENA REGION TO THE TOURISM INDUSTRY

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  • WHAT IS THE MENA REGION?

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  • MENA: Middle East and North Africa

    Central nexus of all travel in the region

    Important region throughout the ages

    Hub of leisure and corporate travel worldwide

    MENA

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  • WHAT IS THE STRATEGIC IMPORTANCE

    OF THE MENA REGION?

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  • Vast financial and corporate growth

    Culturally and historically rich region

    Increase in leisure tourism

    STRATEGIC IMPORTANCE

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  • Iconic structures and cultural heritage

    Religious hub for different beliefs

    ATTRACTIVENESS

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  • Like the United Arab Emirates

    Strategic location linking four continents

    Exceptional architecture, positive business climate, technologically advanced, easy access to four continents

    EMERGING NEW MARKETS: UAE

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  • Growing tourist power house of Asia: focus on China and India

    Two billion potentials tourists only in China and India

    First stop for the Asian market due to its ease of access: few hours away, direct flights

    ASIAN MARKETS GROWTH

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  • WHAT OF THE FUTURE?

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  • Explosive growth in corporate and leisure travel

    & Bright future and plentiful

    opportunities for anyone allowing to seize them

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