Post on 06-Jul-2015
Digital
Smoke
Tim Elleston – Murdoch University
What does
Digital Media mean?
Text, audio, graphics and video transferred over the internet
But at it’s heart
It’s a form of
communication
And we’ve been doing that
For the last
200,000years
It all started with
Grunts
And then
symbols came along
30,000 BC
Cave paintings
10,000 BC
Petroglyphs
Writing7,000 years ago
First alphabet
4,000 years ago in Egypt
None of that really helped
Over long distances
Or create some smoke signals
2400 BCin Egypt
And then nothing really changed until…
Telegraph in 1830
And that’s where it all started to getin
tere
sting
The pre-cursor to the
Internetwas born
1969A network was
established
between
UCLA and
Stanford
They wanted to send
And then it
crashed
But a digital revolution began
1969Unix was born
1971
1971Project Gutenburg
eBook grandfather
1974 TCP/IP was proposed
1975
MSG – the first email client
1978BBS
1982
1983Widespread use of TCP/IP
1984DNS was born
1985First virtual community The Well establishedStill going today
1987
hosts online
1988First internet based attack - Morris Worm
1991 was a big year
First web page was createdFirst search was done on GopherFirst web-cam was used
And MP3 was born
1993
1995
SSL was born
Echo Bay had it’s first transaction
Amazon was launched
1996
1997
Weblog was coined“ ”
1998
1998
1999Web 2.0 was first used
And then it all crashed
2001
2003
The
Social Media revolution
begins
2004
2005
2006
2007
The mobile revolution
began
2008Presidential elections
2009
2010Unassisted tweet from space
2010
2011
Gail Davis downloaded the
10 billionthapp from Apple
After conducting
an extensive study
the size of the internet is…
Freakin’
255 million
websites
152 million are blogs
21.4 million came online in 2010
2 billionpeople are online
Last year
107 Trillion emails were sent
294 billionemails per day
89
%
25billion
twe
ets
100 million new Twitter accounts
2 billion videos are watched daily on YouTube
Every minute,
35 hours of video is uploaded to YouTube
& 3,000images are uploaded to Flickr
Which now holds over 5 billion images
Pales in comparison to Facebook
35 billionimages uploaded last year
The average user spends
55minutes per day
on Facebook
58% of online Australians use Facebook
We spend
17.6 hoursa week online
$33.8 billion in online retail spending in
Australia by 2012
So over the last couple of years
we’ve seen a massive increase
In
Social Media and
Mobileusage
We’re no longer tied to our
screens
We now have a prolific range of devices
Consume
Interact
And distribute content
To literally millions of people
Any timeAny placeAny where
But rememberthis…
It’s still about your
audience
It’s still about
communication
And that’s something
we’ve been doing
For the last
200,000 years
Only now, we’ve got
Digital Smoke Signals
Tim Ellestonsenior manager – digital media team
Any questions?