Kyle Lacy

Change ET Logo

151 Slides45 Minutes

@JKROHRS@EXACTTARGET

93% of U.S. online consumers are email subscribers, and receive at least one permission-based email each day.

66% of U.S. consumers have made a purchase as a result of an offer received by email.

75% of social media users say email is the best way for companies to communicate.

77% of U.S. Consumers prefer to receive permission-based promotional offers via email.

49% of consumers want a seamless shopping experience across all channels.

Accenture

48% of all emails sent are now opened and read on a mobile device.

Return Path

63% of US consumers say they delete emails immediately if they are not optimized for mobile.

Return Path

1 in 3 consumers use their mobile phone to research products in-store.

Cisco Internet Business Group

41% of consumers buy more from retailers who send personalized emails based on past buying behaviors.

Return Path

85% of consumers know that websites track their online behavior, but understand that tracking enables companies to present offers and content that match their interests.

When you start to farm and notHUNT for new customers.

You’ll harvest them for life.

Your marketing should be tailored first and foremost to your current customers and employees.