The future of social listening

Will McInnes, CMO

@willmcinnes

@brandwatch

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Quick background/

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Research Measurement

Monitoring

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The plan, yo.

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Just 3 things

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A. Present day ‘social listening’

B. Emerging use cases

C. The future

@willmcinnes @brandwatch

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PET!

© 2013 Brandwatch | www.brandwatch.com

A. Present day ‘social listening’

B. Emerging use cases

C. The future

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PET!

© 2013 Brandwatch | www.brandwatch.com

A. Present day ‘social listening’

B. Emerging use cases

C. The future

8© 2013 Brandwatch | www.brandwatch.com

Present day

@willmcinnes @brandwatch

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OODA

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1. Realtime, yo!

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Y’know.

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Social data-driven PR strategies

#ChosenByMe

@willmcinnes @brandwatch

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Pairing social metrics with IRL

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Linking social metrics to business metrics

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‘Social analytics for agencies’ panel

http://bit.ly/1fmjWRI

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Quick recap

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1. Realtime

2. Social data-driven stories

3. Linking social metrics to business metrics

@willmcinnes @brandwatch

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Emerging use cases

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Driving ‘intent to purchase’

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@willmcinnes

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Social across the enterprise/

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Altimeter – The State of Social Business 2013

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Power of data to change behaviour

@willmcinnes

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Quick recap

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1. Driving intent to purchase

2. Extending social across the biz

3. Visualizing social data for impact

@willmcinnes @brandwatch

27© 2013 Brandwatch | www.brandwatch.com

3. The future

@willmcinnes

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Quick recap

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1. TripAdvisor for everything

2. No secrets left

3. Physical / wearable / social

@willmcinnes @brandwatch

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Come and say hello to me and

Nadia

@brandwatchwww.brandwatch.com