©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

THE FUTURE OF ONLINE SERVICES

THE CLOUD AND PERSONALIZATION

Sasha BezuhanovaCEE HP Public Sector Director10.02.2011

2

By 2012,

20% of

businesses will own no IT assets.

CAPEX OPEXCAPEX OPEX

Mobility + Internet

Mobility + Internet

Time to MarketTime to Market

Source: Gartner, Inc. press release “Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond” , January 13, 2010

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Cloud computing defined

“Cloud computing is a style of computing where

scalable and elastic IT-enabled capabilities are

delivered as a service to external customers using

Internet technologies”Source: Gartner, Inc. “Cloud Computing Key Initiative Overview” by David Cearley, February 5, 2010 Service based

Scalable and elastic

Shared

Metered by use

Delivered via internet

technologies

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What are the 5 key risks in cloud… …and how do I manage them?

©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

TRANSITION SLIDES

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Characteristics of cloud services

Provider capabilities

Consumer requirementsOn-demand, self service

Highly automated provisioningVolume and economies of scaleBilling, metering, variable pricingLocation independent availabilitySpecialized marketsPolicy-driven management Security for access and data

Rapid access and controlQuick time-to-implement Low up-front cost; no cap-

exPay for what you use

Ubiquitous network accessClearly defined value

Service level agreementTrust

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Evolution of cloud services

Technology over the internet

Existing apps and infrastructure

Contract-based consumption

Decoupling services and data

New connections Information relevance

Service providers

Service consumers

Massively scalable applications

New capabilities Flexible consumption

New access

10

IT evolves into a strategic service broker

Networkservice providers

Cloudservice providers

Internal private services

Hosted service providers

Managed

service providers

Business

ITHybrid Service Portfolio

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Five requirements to unify multi-source delivery

Unified catalogue of on and off-premises services

1Optimized for applications2Automated governance and compliance

3

Delivered flexibly – quality, time, cost5

End-to-end management and control

4

ITHybrid Service Portfolio

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Infrastructure as a ServiceInfrastructure as a Service

HP Cloud Services Enablement

• Services-on-demand for your SMB customers

Business Applications as a ServiceBusiness Applications as a Service

Device Management as a ServiceDevice Management as a Service

Communications as a ServiceCommunications as a Service

HP A

ggre

gati

on P

latf

orm

for

SaaS

HP Interactive Voice Response3rd party solutions: IP Contact Center, UC

External SaaS providers: ERP, CRM, HR

HP Mobile Device Management 3rd party solutions: Mobile and PC Data Back-Up

HP Cloud Computing EnablementStorage Services

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