Post on 21-May-2020
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1
The Journey to a New Style of IT / Business
Ric Deen
Channel PreSales
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
The pace of change is accelerating all around
you
The InternetClient/Server
Mobile, Social, Big Data & The Cloud
Database
ERP
CRM
SCM
HCM
HCM
PLM
MRM
Amazon Web Services
OpSource
IBM
GoGrid
Rackspace
Joyent
Hosting.com
Tata Communications
Datapipe
PPM
Alterian
Hyland
LimeLight NetDocuments
NetReach
OpenText
PaperHost
Xerox
HP
MicrosoftSLI Systems
EMC
IntraLinks
Jive Software
Qvidian
Sage
salesforce.com
SugarCRM
Volusion
Xactly
Zoho
Adobe
Avid
Corel
Microsoft
Paint.NET
Serif
Yahoo
CyberShift
Saba
Softscape
Sonar6
Ariba
Yahoo!
Quadrem
Elemica
Kinaxis
CCC
DCC
SCM
Cost Management
Order Entry
Product
Configurator
Bills of MaterialEngineering
Claim Processing
Inventory
Manufacturing Projects
Quality Control
Business
Education
Entertainment
Games
Lifestyle
Music
Navigation
News
Photo & Video
Productivity
Reference
Social Networking
Sport
Travel
Utilities
every 60 seconds
400,710 ads
requests
2000 lyrics played
on Tunewiki
1,500 pings
sent on PingMe
34,597 people
are using Zinio
208,333 minutes
Angry Birds played
23,148 apps
downloaded
Unisys
Burroughs
Hitachi
NEC Bull
Fijitsu
ADP VirtualEdge
Cornerstone onDemand
CyberShift
Workbrain
KenexaSaba
Softscape
Sonar6
SuccessFactors
Taleo
Workday
Workscape
Exact Online
FinancialForce.com
IntacctNetSuite
SAP
NetSuite
Plex Systems
Cash Management
Accounts
Receivable
Fixed AssetsCosting
Billing
Time and Expense
Activity
Management
Payroll
Training
Time &
Attendance
RosteringSales tracking &
Marketing
CommissionsService
Data Warehousing
98,000
tweets
Finance
box.net
TripIt
Zynga
Zynga
Baidu
TwitterYammer
Atlassian
Atlassian
MobilieIronSmugMug
SmugMug
Atlassian
Amazon
AmazoniHandy
PingMe
PingMe
Associatedcontent
Flickr
Snapfish
YouTube
Answers.com
Tumblr.
Urban
Scribd.
Pandora
MobileFrame.com
Mixi
CYworld
Qzone
Renren
Yandex
Yandex
Heroku
RightScale
New Relic
AppFog
Bromium
Splunk
CloudSigma
cloudability
kaggle
nebula
Parse
ScaleXtreme
SolidFire
Zillabyte
dotCloud
BeyondCore
Mozy
Viber
Fring Toggl
MailChimp
Quickbooks
Hootsuite
Foursquare
buzzd
Dragon DictioneBay
SuperCam
UPS Mobile
Fed Ex Mobile
Scanner Pro
DocuSign
HP ePrint
iSchedule
Khan Academy
BrainPOP
myHomework
Cookie Doodle
Ah! Fasion Girl
Mainframe
VIRTUALIZATION
CLOUD & ITAAS
MASSIVE CONTENT
UNPREDICTABLE
UNSTRUCTURED
UNCONSTRAINED
What has the New Style of IT got to
do with the Data Centre?
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The problem with todays IT…
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
A.S.A.P
Limited in choice, Slow in delivery, Inflexible as needs change
Business Users Perception of ‘Their IT Services’
Business Users
Line of Business
Managers
I need…IT Manager
Security & Compliance
SLA’s
• Manual
• Complex
• Slow
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
A.S.A.P
Limited in choice, Slow in delivery, Inflexible as needs change
Business Users Perception of ‘Their IT Services’
Business Users
Line of Business
Managers
I need…
Public Cloud
Shadow IT
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Today’s IT consumers are all IT ‘Experts’
Business Users Perception – How IT should be!
Servers Networks HP Converged Systems
Software Defined
Storage Cloud
Enterprise Business App Store
Orchestrated Automated
Efficient Secure
Deliver
Order
Business Users &
Line of Business
Managers
Journey to the ‘New Style of IT’
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The Evolving Data Centre
Server Storage
Networking
Traditional IT New Style of ITConsumption BasedOn Demand & Business ReadyBusiness User control
Converged InfrastructureConsolidate & Virtualize
IT Admin control
Software DefinedOrchestrate & Automate
Application Control
Journey to ‘The New Style of IT’
Siloed
Complex
Expensive
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Converged Infrastructure Building BlocksIt all starts with the infrastructure…..
Servers Storage Networking
Leader Leader Visionary
Servers, Storage and Networking
Step 1: Converge
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Converged Infrastructure
Servers Storage Networking
No true Converged Infrastructure with Management Silos
Server Management
Tools
Storage Management
Tools
Network Management
Tools
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Server Silo
HP Software Defined Management
Servers Storage Networking
Foundation for a Software Defined Infrastructure
Server Management
Tools
Storage Management
Tools
Network Management
Tools
Storage Silo Network Silo
Converged ManagementHP OneView
Software Defined Management
VMWareMicrosoftRedHat
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Eliminate complexity with automation simplicityHP OneView
Converged
Simplified and consistent management
across server, storage, and networking
Software defined
Rapid, repeatable, and reliable operations
at lower costs using infrastructure
templates
Automated
Streamlined delivery of IT services to
speed the transition to hybrid cloud
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Define resources once; roll out many times; leverage across management
ecosystems
Software Defined Infrastructure Management
BIOSRAID
Boot OrderConnectivity
VolumesFC Network
Zoning
UplinksDownlinks
RedundancyBandwidth
Server NetworkStorage
OpenStack HP VMware Microsoft
Inform Take Action
HP OneView
Templates
Step 2: Integrate & Automate
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP NetworkingHP Servers HP Storage
HP Software Defined InfrastructurePutting the pieces together
Software Defined Infrastructure
Eliminating Islands of Infrastructure
HP OneView
HP ConvergedSystem
(Virtualization, Cloud, Big Data)
VMWareMicrosoftRedHat
Step 3: Consumption Based
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Software Defined EverythingMoving beyond Infrastructure to Applications
HP Converged Systems
HP Helion Cloud
Built on OpenStack
Support
& S
erv
ices
HP OneView
HP Orchestration & Automation Software
HP Software Defined Infrastructure
Software Defined Everything
3rd Party
Infrastructure,
Cloud
Services &
Apps
Security
VMWareMicrosoftRedHat
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Best-of-breed components
Networking
Storage
Server
The HP Datacenter Portfolio
Datacenter / Cloud Storage
Networking/ Security
Consulting
Big Data
OneViewHP
FoundationCare
DatacenterCare
Financial Services
ProactiveCare
Support
LifecycleEvent
Services
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Some Example Solutions for The New Style IT
HP Confidential - provided to HP employees and HP Partners for internal training purposes only
HP Confidential - provided to HP employees and HP Partners for internal training purposes only
HP ConvergedSystem 200-HC StoreVirtual
NEW: HP ConvergedSystem 200-HC StoreVirtual
Power-on to VM provisioning <15 min*
Quick start HP OneView InstantOn utility for all IP addressing, clustering of servers + storage, and system standup
Managed directly from VMware vCenterHP OneView for vCenter for provisioning and full systemmonitoring via vCOps. Easy cluster scaling up to 4 appliances
Advanced capabilities for performance & scaleHybrid auto-tiering configuration to take advantage of flash media, robust high availability including heterogeneous disaster recovery options
* Based on HP performance testing
The simplest and most robust way to support complete virtual infrastructure
Complete HP end-to-end solutionHP ProLiant server, StoreVirtual storage, HP’s VMware distribution and vCenter management tool with HP component integration, OneView InstantOn startup tool
Scale-out building blockswith no assembly required…
Hybrid SSD/SASPerformance
HP ConvergedSystem 242-HC StoreVirtual System (K2Q49A)
• 4 nodes each with:
– 2x Intel® Xeon® E5-2680v2(20 CPU cores @ 2.8GHz)
– 256GB DDR3-1600 RAM
– 2x 10GbE + 1x 1GbE
– 4x 1.2TB SAS SFF drives
– 2x 400GB SFF SSDs
All-SASCapacity
HP ConvergedSystem 240-HC StoreVirtual System (K2Q48A)
• 4 nodes each with:
– 2x Intel® Xeon® E5-2640v2(16 cores @ 2.0GHz)
– 128GB DDR3-1600 RAM
– 2x 10GbE + 1x 1GbE
– 6x 1.2TB SAS SFF drives
Pre-Configured withAll Software Included
• HP OneView InstantOn
setup and configuration wizard
• VMware vSphere 5.5 and
vCenter (purchase license or
use ELA)
• HP OneView for VMware
vCenter
day-to-day VM and storage
management
• Data services powered by
HP StoreVirtual technologyvMSC certifiedand SRM ready
High-Availability
Application-integratedsnapshots
Data Tiering
ThinProvisioning
Federated scale-out
Chassis Front View
CS200-HC StoreVirtual Hardware
SSDSFF HDD
Node 1 Node 2 Node 3 Node 4
SFF HDD SFF HDD SFF HDD SFF HDD
SSDSFF HDD SSDSFF HDD SSDSFF HDD
Node 1 Node 2 Node 3 Node 4
CS242-HC
CS240-HC
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
New HP ConvergedSystem 700Building blocks for virtualization, cloud and new workloads
Portfolio of Reference Architectures
New HP ConvergedSystem 700
Architected to meet your needs for IaaS , private cloud and mixed
workloads
Server Storage Networking
Scalableacross virtual and physicalworkloads
HPN
And
Cisco (TOR)
Virtualization
General Purpose
Physical 500 VMs 3,000 VMs
Application Optimized
Citrix VDI 500 Users
Microsoft Productivity
Microsoft SQL UDB
Automated workloads balancing and built-in multi-tenancy
Portfolio of Reference Architectures
27
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Designed for growth
28
Easily expand to meet growing business demands
Single RackStart in a single rack with the peace of mind that you can
grow this environment. Start with as few as 2 blades.
Multi RackYou can start small with a
multi-rack solution and expand to meet changing
demands. Start with as few as 2 blades
Max ConfigYou can grow to a maximum
of 128 blades and 1920 drives to support a potential
9000+ vms.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The New Style of Storage3PAR All Flash Array
HP Confidential - provided to HP employees and HP Partners for internal training purposes only
HP Confidential - provided to HP employees and HP Partners for internal training purposes only
They Key Question
“Zou U alles op Flash disken zetten als kan?”
Waarom Solid State Storage?
Processor
10,000x performance
improvements
• Frequency
• Multi Core
Memory
•Larger Footprint
•Higher Bandwidth
Hard Disk Storage
2x Performance improvements
• Cheaper $/GB, not faster
1980
Perf
orm
ance
1990 2000 2010
Solid State Storage
100 to 10,000 greater
performance
• Better $/IOP than Hard Disk
SLC, (e)MLC en cMLC
0
1
SLC
00
11
01
10MLC
• SLC SSD kan waarde 0 of 1 aannemen
• MLC SSD kan waarde 00, 01, 10 of 11 aannemen
• MLC 2x zoveel capaciteit
• cMLC = 10.000 write cycles
• MLC = 30.000 write cycles
• SLC = 100.000 write cycles
• HP geeft 5 jaar garantie op “write endurance” van de SSD’s
Understand the Traditional Model
The Raw
capacity I
buy GB
Seen by
Host GB
(Allocated) Written on
GB
Understand the Traditional Model
The Raw
capacity I
buy GB
Seen by
Host GB
(Allocated) Written on
GB
The amount of data
actually written to the array
Understand the Traditional
The Raw
capacity I
buy GB
Written on
GB
Seen by
Host GB
(Allocated)
•How much can I
have?
•How quickly can I
have it?
•Does it meet
performance?
•Does it meet
availability?
The amount of
capacity customer is
requesting. Key to customer satisfaction
Understand the Traditional
Written on
GB
•Capacity I need to
buy
•Manpower to
manage
•Power & cooling
•Floor space
•Maintenance and
support Seen by
Host GB
(Allocated)
The Raw
capacity I
buy GB
The amount of
capacity customer has to buy. Key to TCO
3Par Install base deployment types:
Traditional
of our customers
3Par Install base deployment types:
Over Subscription
of our 3PAR install
base
3Par Install base deployment types:
Over Subscription – Best Practices
Allocated = 2 x Written
Written = 50% Allocated
Written = 75% Raw
(Raid-5 3+1, spare-space)
3Par Install base deployment types:
Over Subscription – All Flash
Allocated = 1.75 x Written
Written = 57% Allocated
Written = 130% Raw
(Raid-5 3+1, spare-space,
deduplication)
3Par Install base deployment types.
Traditional Over Subscription
Best Practice
Over Subscription
New All Flash
Over Subscription
Example – Customers needs 30TB
20
13
30 30
15 17
TCO savings • According to Gartner, storage costs €3.000,00 per RAW TB per year
• TCO savings best practices 40x €3.000,00 = €120.000,00 per year
• TCO savings All Flash 47x €3.000,00 = €141.000,00 per year
1320
60
“Flash disken zijn veel duurder dan spinning disk?”
Ja? of misschien toch niet
Looking further ahead…
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Linear scaling is no longer sustainable – Business DisruptionLonger Term….Resource augmentation has its limits
“By moving from general purpose processors to task-specific, system-on-chip ecosystems we can simultaneously achieve quantum leaps in compute performance and power-efficiency.”
Martin Fink - Executive Vice President & HP Chief Technology Officer
Martin Fink discusses “The Machine”HP Discover – Las Vegas, June 2014 & Barcelona, Dec 2014
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank You
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.48
SDN
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.49
Definition from the Open Network Foundation
What is Software-defined Networking?
… In the SDN architecture, the control and data panes are decoupled,
network intelligence and state are logically centralized and the underlying
network infrastructure is abstracted from the applications …
Source: opennetworking.org
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.50
Automating policy for campus enterprise business applications
UC&C SDN application for Lync
Infrastructure
Control
Application
SD
N A
rchitectu
re
• Simplified Policy
Deployment
• Dynamic
prioritization
• Enhanced user
experience
UC&C SDN
Application
VAN SDN
Controller
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank You