The Evolving Datacenter - Journey to the New Style of IT 1 · Rackspace Joyent Hosting.com Tata...

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1

The Journey to a New Style of IT / Business

Ric Deen

Channel PreSales


The pace of change is accelerating all around

you

The InternetClient/Server

Mobile, Social, Big Data & The Cloud

Database

ERP

CRM

SCM

HCM

HCM

PLM

MRM

Amazon Web Services

OpSource

IBM

GoGrid

Rackspace

Joyent

Hosting.com

Tata Communications

Datapipe

PPM

Alterian

Hyland

LimeLight NetDocuments

NetReach

OpenText

PaperHost

Xerox

Google

HP

MicrosoftSLI Systems

EMC

IntraLinks

Jive Software

Qvidian

Sage

salesforce.com

SugarCRM

Volusion

Xactly

Zoho

Adobe

Avid

Corel

Microsoft

Paint.NET

Serif

Yahoo

CyberShift

Saba

Softscape

Sonar6

Ariba

Yahoo!

Quadrem

Elemica

Kinaxis

CCC

DCC

SCM

Cost Management

Order Entry

Product

Configurator

Bills of MaterialEngineering

Claim Processing

Inventory

Manufacturing Projects

Quality Control

Business

Education

Entertainment

Games

Lifestyle

Music

Navigation

News

Photo & Video

Productivity

Reference

Social Networking

Sport

Travel

Utilities

every 60 seconds

400,710 ads

requests

2000 lyrics played

on Tunewiki

1,500 pings

sent on PingMe

34,597 people

are using Zinio

208,333 minutes

Angry Birds played

23,148 apps

downloaded

Unisys

Burroughs

Hitachi

NEC Bull

Fijitsu

ADP VirtualEdge

Cornerstone onDemand

CyberShift

Workbrain

KenexaSaba

Softscape

Sonar6

SuccessFactors

Taleo

Workday

Workscape

Exact Online

FinancialForce.com

IntacctNetSuite

SAP

NetSuite

Plex Systems

Cash Management

Accounts

Receivable

Fixed AssetsCosting

Billing

Time and Expense

Activity

Management

Payroll

Training

Time &

Attendance

RosteringSales tracking &

Marketing

CommissionsService

Data Warehousing

98,000

tweets

Finance

box.net

Facebook

LinkedIn

TripIt

Pinterest

Zynga

Zynga

Baidu

Twitter

TwitterYammer

Atlassian

Atlassian

MobilieIronSmugMug

SmugMug

Atlassian

Amazon

AmazoniHandy

PingMe

PingMe

Associatedcontent

Flickr

Snapfish

YouTube

Answers.com

Tumblr.

Urban

Scribd.

Pandora

MobileFrame.com

Mixi

CYworld

Qzone

Renren

Xing

Yandex

Yandex

Heroku

RightScale

New Relic

AppFog

Bromium

Splunk

CloudSigma

cloudability

kaggle

nebula

Parse

ScaleXtreme

SolidFire

Zillabyte

dotCloud

BeyondCore

Mozy

Viber

Fring Toggl

MailChimp

Quickbooks

Hootsuite

Foursquare

buzzd

Dragon DictioneBay

SuperCam

UPS Mobile

Fed Ex Mobile

Scanner Pro

DocuSign

HP ePrint

iSchedule

Khan Academy

BrainPOP

myHomework

Cookie Doodle

Ah! Fasion Girl

Mainframe

VIRTUALIZATION

CLOUD & ITAAS

MASSIVE CONTENT

UNPREDICTABLE

UNSTRUCTURED

UNCONSTRAINED

What has the New Style of IT got to

do with the Data Centre?

The problem with todays IT…


A.S.A.P

Limited in choice, Slow in delivery, Inflexible as needs change

Business Users Perception of ‘Their IT Services’

Business Users

Line of Business

Managers

I need…IT Manager

Security & Compliance

SLA’s

• Manual

• Complex

• Slow


A.S.A.P

Limited in choice, Slow in delivery, Inflexible as needs change

Business Users Perception of ‘Their IT Services’

Business Users

Line of Business

Managers

I need…

Public Cloud

Shadow IT


Today’s IT consumers are all IT ‘Experts’

Business Users Perception – How IT should be!

Servers Networks HP Converged Systems

Software Defined

Storage Cloud

Enterprise Business App Store

Orchestrated Automated

Efficient Secure

Deliver

Order

Business Users &

Line of Business

Managers

Journey to the ‘New Style of IT’


The Evolving Data Centre

Server Storage

Networking

Traditional IT New Style of ITConsumption BasedOn Demand & Business ReadyBusiness User control

Converged InfrastructureConsolidate & Virtualize

IT Admin control

Software DefinedOrchestrate & Automate

Application Control

Journey to ‘The New Style of IT’

Siloed

Complex

Expensive


HP Converged Infrastructure Building BlocksIt all starts with the infrastructure…..

Servers Storage Networking

Leader Leader Visionary

Servers, Storage and Networking

Step 1: Converge


Converged Infrastructure


No true Converged Infrastructure with Management Silos

Server Management

Tools

Storage Management

Tools

Network Management

Tools


Server Silo

HP Software Defined Management


Foundation for a Software Defined Infrastructure

Server Management

Tools

Storage Management

Tools

Network Management

Tools

Storage Silo Network Silo

Converged ManagementHP OneView

Software Defined Management

VMWareMicrosoftRedHat


Eliminate complexity with automation simplicityHP OneView

Converged

Simplified and consistent management

across server, storage, and networking

Software defined

Rapid, repeatable, and reliable operations

at lower costs using infrastructure

templates

Automated

Streamlined delivery of IT services to

speed the transition to hybrid cloud


Define resources once; roll out many times; leverage across management

ecosystems

Software Defined Infrastructure Management

BIOSRAID

Boot OrderConnectivity

VolumesFC Network

Zoning

UplinksDownlinks

RedundancyBandwidth

Server NetworkStorage

OpenStack HP VMware Microsoft

Inform Take Action

HP OneView

Templates

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=hXbzMvScQTXC7M&tbnid=jZmwcLJijqsAIM:&ved=0CAUQjRw&url=http://docs.openstack.org/training-guides/content/module001-ch004-openstack-architecture.html&ei=Kx9tU7bxH6Kd8QGH3YGoDw&bvm=bv.66330100,d.b2U&psig=AFQjCNHf9TaDdJXEryKihsC2o9KIYA7c7A&ust=1399746729049574

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=hXbzMvScQTXC7M&tbnid=jZmwcLJijqsAIM:&ved=0CAUQjRw&url=http://docs.openstack.org/training-guides/content/module001-ch004-openstack-architecture.html&ei=Kx9tU7bxH6Kd8QGH3YGoDw&bvm=bv.66330100,d.b2U&psig=AFQjCNHf9TaDdJXEryKihsC2o9KIYA7c7A&ust=1399746729049574

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=CYejlaZjMvQ_hM&tbnid=TyPFmStXc8fTKM:&ved=0CAUQjRw&url=http://www.mahmoudthoughts.com/2011/08/hp-ucmdb-modeling-grouping-node-cis-by.html&ei=hB9tU8nlJonn8AG7tID4BQ&bvm=bv.66330100,d.b2U&psig=AFQjCNGErq_YzvkY2zqOKAVHt-h-RRXAXA&ust=1399746806630867

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=CYejlaZjMvQ_hM&tbnid=TyPFmStXc8fTKM:&ved=0CAUQjRw&url=http://www.mahmoudthoughts.com/2011/08/hp-ucmdb-modeling-grouping-node-cis-by.html&ei=hB9tU8nlJonn8AG7tID4BQ&bvm=bv.66330100,d.b2U&psig=AFQjCNGErq_YzvkY2zqOKAVHt-h-RRXAXA&ust=1399746806630867

Step 2: Integrate & Automate


HP NetworkingHP Servers HP Storage

HP Software Defined InfrastructurePutting the pieces together

Software Defined Infrastructure

Eliminating Islands of Infrastructure

HP OneView

HP ConvergedSystem

(Virtualization, Cloud, Big Data)


Step 3: Consumption Based


HP Software Defined EverythingMoving beyond Infrastructure to Applications

HP Converged Systems

HP Helion Cloud

Built on OpenStack

Support

& S

erv

ices

HP OneView

HP Orchestration & Automation Software

HP Software Defined Infrastructure

Software Defined Everything

3rd Party

Infrastructure,

Cloud

Services &

Apps

Security



Best-of-breed components

Networking

Storage

Server

The HP Datacenter Portfolio

Datacenter / Cloud Storage

Networking/ Security

Consulting

Big Data

OneViewHP

FoundationCare

DatacenterCare

Financial Services

ProactiveCare

Support

LifecycleEvent

Services


Some Example Solutions for The New Style IT

HP Confidential - provided to HP employees and HP Partners for internal training purposes only


HP ConvergedSystem 200-HC StoreVirtual

NEW: HP ConvergedSystem 200-HC StoreVirtual

Power-on to VM provisioning <15 min*

Quick start HP OneView InstantOn utility for all IP addressing, clustering of servers + storage, and system standup

Managed directly from VMware vCenterHP OneView for vCenter for provisioning and full systemmonitoring via vCOps. Easy cluster scaling up to 4 appliances

Advanced capabilities for performance & scaleHybrid auto-tiering configuration to take advantage of flash media, robust high availability including heterogeneous disaster recovery options

* Based on HP performance testing

The simplest and most robust way to support complete virtual infrastructure

Complete HP end-to-end solutionHP ProLiant server, StoreVirtual storage, HP’s VMware distribution and vCenter management tool with HP component integration, OneView InstantOn startup tool

Scale-out building blockswith no assembly required…

Hybrid SSD/SASPerformance

HP ConvergedSystem 242-HC StoreVirtual System (K2Q49A)

• 4 nodes each with:

– 2x Intel® Xeon® E5-2680v2(20 CPU cores @ 2.8GHz)

– 256GB DDR3-1600 RAM

– 2x 10GbE + 1x 1GbE

– 4x 1.2TB SAS SFF drives

– 2x 400GB SFF SSDs

All-SASCapacity

HP ConvergedSystem 240-HC StoreVirtual System (K2Q48A)

• 4 nodes each with:

– 2x Intel® Xeon® E5-2640v2(16 cores @ 2.0GHz)

– 128GB DDR3-1600 RAM

– 2x 10GbE + 1x 1GbE

– 6x 1.2TB SAS SFF drives

Pre-Configured withAll Software Included

• HP OneView InstantOn

setup and configuration wizard

• VMware vSphere 5.5 and

vCenter (purchase license or

use ELA)

• HP OneView for VMware

vCenter

day-to-day VM and storage

management

• Data services powered by

HP StoreVirtual technologyvMSC certifiedand SRM ready

High-Availability

Application-integratedsnapshots

Data Tiering

ThinProvisioning

Federated scale-out

Chassis Front View

CS200-HC StoreVirtual Hardware

SSDSFF HDD

Node 1 Node 2 Node 3 Node 4

SFF HDD SFF HDD SFF HDD SFF HDD

SSDSFF HDD SSDSFF HDD SSDSFF HDD

Node 1 Node 2 Node 3 Node 4

CS242-HC

CS240-HC


New HP ConvergedSystem 700Building blocks for virtualization, cloud and new workloads

Portfolio of Reference Architectures

New HP ConvergedSystem 700

Architected to meet your needs for IaaS , private cloud and mixed

workloads

Server Storage Networking

Scalableacross virtual and physicalworkloads

HPN

And

Cisco (TOR)

Virtualization

General Purpose

Physical 500 VMs 3,000 VMs

Application Optimized

Citrix VDI 500 Users

Microsoft Productivity

Microsoft SQL UDB

Automated workloads balancing and built-in multi-tenancy

Portfolio of Reference Architectures

27


Designed for growth

28

Easily expand to meet growing business demands

Single RackStart in a single rack with the peace of mind that you can

grow this environment. Start with as few as 2 blades.

Multi RackYou can start small with a

multi-rack solution and expand to meet changing

demands. Start with as few as 2 blades

Max ConfigYou can grow to a maximum

of 128 blades and 1920 drives to support a potential

9000+ vms.


The New Style of Storage3PAR All Flash Array



They Key Question

“Zou U alles op Flash disken zetten als kan?”

Waarom Solid State Storage?

Processor

10,000x performance

improvements

• Frequency

• Multi Core

Memory

•Larger Footprint

•Higher Bandwidth

Hard Disk Storage

2x Performance improvements

• Cheaper $/GB, not faster

1980

Perf

orm

ance

1990 2000 2010

Solid State Storage

100 to 10,000 greater

performance

• Better $/IOP than Hard Disk

SLC, (e)MLC en cMLC

0

1

SLC

00

11

01

10MLC

• SLC SSD kan waarde 0 of 1 aannemen

• MLC SSD kan waarde 00, 01, 10 of 11 aannemen

• MLC 2x zoveel capaciteit

• cMLC = 10.000 write cycles

• MLC = 30.000 write cycles

• SLC = 100.000 write cycles

• HP geeft 5 jaar garantie op “write endurance” van de SSD’s

Understand the Traditional Model

The Raw

capacity I

buy GB

Seen by

Host GB

(Allocated) Written on

GB

Understand the Traditional Model

The Raw

capacity I

buy GB

Seen by

Host GB

(Allocated) Written on

GB

The amount of data

actually written to the array

Understand the Traditional

The Raw

capacity I

buy GB

Written on

GB

Seen by

Host GB

(Allocated)

•How much can I

have?

•How quickly can I

have it?

•Does it meet

performance?

•Does it meet

availability?

The amount of

capacity customer is

requesting. Key to customer satisfaction

Understand the Traditional

Written on

GB

•Capacity I need to

buy

•Manpower to

manage

•Power & cooling

•Floor space

•Maintenance and

support Seen by

Host GB

(Allocated)

The Raw

capacity I

buy GB

The amount of

capacity customer has to buy. Key to TCO

3Par Install base deployment types:

Traditional

of our customers


Over Subscription

of our 3PAR install

base


Over Subscription – Best Practices

Allocated = 2 x Written

Written = 50% Allocated

Written = 75% Raw

(Raid-5 3+1, spare-space)


Over Subscription – All Flash

Allocated = 1.75 x Written

Written = 57% Allocated

Written = 130% Raw

(Raid-5 3+1, spare-space,

deduplication)

3Par Install base deployment types.

Traditional Over Subscription

Best Practice

Over Subscription

New All Flash

Over Subscription

Example – Customers needs 30TB

20

13

30 30

15 17

TCO savings • According to Gartner, storage costs €3.000,00 per RAW TB per year

• TCO savings best practices 40x €3.000,00 = €120.000,00 per year

• TCO savings All Flash 47x €3.000,00 = €141.000,00 per year

1320

60

“Flash disken zijn veel duurder dan spinning disk?”

Ja? of misschien toch niet

Looking further ahead…


Linear scaling is no longer sustainable – Business DisruptionLonger Term….Resource augmentation has its limits

“By moving from general purpose processors to task-specific, system-on-chip ecosystems we can simultaneously achieve quantum leaps in compute performance and power-efficiency.”

Martin Fink - Executive Vice President & HP Chief Technology Officer

Martin Fink discusses “The Machine”HP Discover – Las Vegas, June 2014 & Barcelona, Dec 2014


Thank You


SDN


Definition from the Open Network Foundation

What is Software-defined Networking?

… In the SDN architecture, the control and data panes are decoupled,

network intelligence and state are logically centralized and the underlying

network infrastructure is abstracted from the applications …

Source: opennetworking.org

https://www.opennetworking.org/images/stories/downloads/white-papers/wp-sdn-newnorm.pdf


Automating policy for campus enterprise business applications

UC&C SDN application for Lync

Infrastructure

Control

Application

SD

N A

rchitectu

re

• Simplified Policy

Deployment

• Dynamic

prioritization

• Enhanced user

experience

UC&C SDN

Application

VAN SDN

Controller


Thank You

The Evolving Datacenter - Journey to the New Style of IT 1 · Rackspace Joyent Hosting.com Tata...

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