Post on 12-May-2015
description
THE E-MENU
Anna MartinWomen’s Business Leadership part 1Professor Frey12-08-2010
Intro
Don’t you feel like going crazy if people don’t understand you??? Especially when you’re hungry…?
I got my idea when I was in a Chinese restaurant in Washington…
I’m Anna Martin from Germany, since 11 .5 months an AuPair in Washington DC
My business idea
E-menu is shaped like a ipad Gives you information(nutrition
facts, calories, picture, ingredients) about the meal
Translates in different languages You can order via E-menu or push
the button for a waitress
Target costumer
Owner of a fancy restaurant in a modern city
Restaurant should be from a foreign culture or have multicultural guests
Supporting Research
75 % of the interviewed persons would like to use the e-menu if they were restaurant owners
87,5 % of the interviewed persons would like to use the e-menu if they were restaurant guests
Financials
50 - 100$ 100 - 200$
200 -500$ 500 $ and up
0%5%
10%15%20%25%30%35%40%45%50%
Price for ONE E-menu
Series 1
Actions
suggested idea at restaurants in Washington DC and Bethesda with positive feedback
suggested idea to Apple, Nokia and Siemens, waiting for price evaluation
Continuous learning
Connections and mental strength are more important than plain knowledge
Thank you for listening!
Picture page 2 : http://h-1.abload.de/img/burrito17xf.jpg