Welcome to

India

The land of 1.21 billion population

With over 200,780,998 internet users

Total Internet users

people use internet in India

Growth in internet users in

over the past 12 months

access the internet via

mobile devices

… The

Rural India

…

68 million claimed internet users and 46 million active users

growth in the number of active internet users

There were internet and active users in India.

There were users in rural India who had accessed internet at least once in their lives.

Yet only

of the active

users transact online.

Nearly

of

the internet

users prefer

to access Internet

only

in

languages.

of the

rural

internet

population

is

comfortable

in

accessing

in English.

transactions is still in its stages.

According

to the

Internet and

Mobile

Association

of India (IAMAI)

only

of the

Total

Indians

use

internet

There

are still

issues

getting

in

remote

areas.

…

Online Activity

…

Guess

the average time

an Indian internet

user spends on

social media?

of Indian

internet users

watch

online

Indian mobile users subscribed to data

packages access net via mobile phone.

Women

use

Instant

Messaging

times

as much

as men

and are

more active

on their

networks.

on the other hand install more apps than women

apps/ per

month as

compared to

by women

love

to

They spend hours more on calls every

month than men

love to They spend around

more time than

women in browsing.

key

online

activities

in India

of the

engagement

on a

post happens

in the first hours

of users on Twitter have

tweeted.

of the traffic comes

from mobile.

of all Indian netizens are

on , the highest

in the world.

Indians are on Twitter,

largest in the world

LinkedIn

YouTube

Monthly active users

Total users

Monthly active users

Total users

Monthly active users

Total users

has the world's

largest online

population....

with just

internet penetration

ht\tp://www.business-standard.com/article/technology/rural-india-internet-penetration-still-hovers-low-at-6-7-113102200523_1.html www.digitalstrategyconsulting.com Nielsen Informate mobile insights ComSource media metrix

DATA SOURCES

IMAGE CREDITS http://pixabay.com/en/taj-mahal-india-agra-temple-tomb-368/ https://www.flickr.com/photos/indiaphotography/6152267296 https://www.flickr.com/photos/super_lapin/5046786768 https://www.flickr.com/photos/ahinsajain/6168581187 https://www.flickr.com/photos/accidentdesigns/5564370312 https://www.flickr.com/photos/webethere/517799652 https://www.flickr.com/photos/64235983@N08/6351826667 https://www.flickr.com/photos/64235983@N08/6352503018 https://www.flickr.com/photos/endymion120/4874896400 https://www.flickr.com/photos/43423301@N07/4124160245 https://www.flickr.com/photos/jpereira_net/2896910866 https://www.flickr.com/photos/ciat/6315319730 https://www.flickr.com/photos/ahron/151827800 https://www.flickr.com/photos/jpereira_net/2896067549 https://www.flickr.com/photos/mckaysavage/2244155874 https://www.flickr.com/photos/mckaysavage/3059483658 https://www.flickr.com/photos/mckaysavage/843126905 https://www.flickr.com/photos/mckaysavage/2279204706 https://www.flickr.com/photos/foxypar4/3350123606 https://www.flickr.com/photos/rolandslakis/3710498218 https://www.flickr.com/photos/mattpaish/5811814462 https://www.flickr.com/photos/mckaysavage/3920986198 https://www.flickr.com/photos/jpereira_net/2896068881 https://www.flickr.com/photos/flying_cloud/3991832761 https://www.flickr.com/photos/mckaysavage/2097592556 https://www.flickr.com/photos/43423301@N07/4187611239 https://www.flickr.com/photos/jpereira_net/2896065907 https://www.flickr.com/photos/mckaysavage/3016006648 https://www.flickr.com/photos/63173682@N04/7612856808 https://www.flickr.com/photos/nevilzaveri/8077239046 https://www.flickr.com/photos/meanestindian/2176627371 https://www.flickr.com/photos/1778/7171891201 https://www.flickr.com/photos/robphoto/2517791108 https://www.flickr.com/photos/agnihot/4924315824 https://www.flickr.com/photos/ramnath1971/11595825213 https://www.flickr.com/photos/mckaysavage/3059480968 https://www.flickr.com/photos/meanestindian/3135301548

DATA SOURCES

IMAGE CREDITS

www.flickr.com

Thanks to Flickr for the images without which the Slide

would be incomplete, thanks to all the photographers. Please

note we do not claim copyrights over any of the images that

have been used here.

Thanks to Nielsen, ComSource, Digital Strategy and

Business Standard for providing us with the data.

Hope you have found this ppt useful.

Cheers,

Rajashree Das

Social Media Analyst

Simplify360

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