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HEKMAN & VAN VLIET @ AVICOM 2012
THE COMMONS ON FLICKRWHAT 51 million memberS dO?
Thursday, October 11, 12
AGENDA.THIS IS WHAT WE WILL COVER
QUESTIONSWE LOOK FORWARD TO THEM!
RESULTSWHAT DID WE SEE?
CONCLUSION AND DISCUSSION
SHORT INTRODUCTIONWHO ARE WE?
CULTURAL HERITAGEmaking colections more accessible?
A SOLUTION?the Commons
WHAT DOES THIS MEAN?
Thursday, October 11, 12
The relationship between museums and visitors changed due to the influence of technological developments such as the Internet and mobile services this last decade.
Visitors can play a much more active role, both in the process of making art collections more accessible and that of enriching collections making them more engaging.
RELATIONS AND ROLES ARE CHANGINGCULTURALHERITAGE THE COMMONS on FLICKR
WHAT 51 MILLION MEMBERS DO?AVICOM MONTRÉAL 2012
Thursday, October 11, 12
TAGGINGTagging entails assigning labels and/or keywords to a specific item.
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
AVICOM MONTRÉAL 2012Thursday, October 11, 12
Roots2share.GLBringing 1,500 photos back to the source, back to Greenland
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
AVICOM MONTRÉAL 2012Thursday, October 11, 12
Roots2share.GLEncouraging inhabitants of Greenland (Inuit) to contribute to their heritage
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
AVICOM MONTRÉAL 2012Thursday, October 11, 12
Steve.museum Powerhouse Museum Flickr The Commons
OTHER INITiativesCULTURALHERITAGE THE COMMONS on FLICKR
WHAT 51 MILLION MEMBERS DO?AVICOM MONTRÉAL 2012
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Flickrthecommonshttp://www.flickr.com/commons
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
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FlickrthecommonsNot different from the ‘normal’ Flickr
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
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FlickrthecommonsCommunity members can tag, comment, share and add notes
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
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FlickrthecommonsMomentarily there are 56 institutions participating
2008
2009
2010
2011
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
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FlickrthecommonsInstitutions are spread over the world
1
24
5
23
2
1
1 1
11
11
1
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
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0
30,000
60,000
90,000
120,000
150,000
San Diego Air & Space Museum Archives Powerhouse Museum Collection National Library of Ireland on The Commons Texas State Archives Imperial War Museum Collections
FlickrthecommonsIn week 5 of 2012, a total of 196,549 photos were accessible
San diego air and space
museum
112,610
Museum Of Reykjavík
31
Nationaal archief
1,544
Library of congress
14,894
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
AVICOM MONTRÉAL 2012Thursday, October 11, 12
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
AVICOM MONTRÉAL 2012TheCommonsReasons for participation
1. Share the hidden treasures momentarily stored away in their archives 2. Opportunity to gain additional knowledge about the shared collections3. To gain experience in interacting with such a large Web community
But did The Commons contribute?1. We could only find several institutions reports, sharing their experiences2. Two studies that tried to construct a total picture using surveys3. But no one actually looked at the activities around these photos! What does
the community actually do?
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RESULTSdata mining 196,549 photos
105m views
22,053 notes
1.3m tags 128,263 comments
672,449fav’s
188 countries
15,485 ADDED TO
27,766groups
167,871 users
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
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RESULTSViews
Average of 600,000 tot 900,000 views per week
1. 20,385 photos with more than a 1,000 views2. Only 3 institutions receive more than 40,000 visits a week3. Majority (33) less than 10,000 visits per week4. Even though institutions upload a lot of photos, this does not mean an
automatic increase in views.
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
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RESULTSAdding photos as a favorite
In total 672,449 times users added a photo as favorite by 136,361 users
Soldier's goodbye & Bobbie the cat, ca. 1939-ca. 1945 / by Sam Hood
757 comments5056 favorites
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
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RESULTSTags
Institutions68%
Flickr Members32%
In week 5 we found 1,348,952 tags
Almost one million came from the institutes themselves, not from the community
1. Number of unique tags: 142,3612. Total number of users that added a tag: 6,655
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
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RESULTSTags
Top 10 taggers
TVL1970Gorilla PpennylrichardscaPixel WranglerjksmileyyHarry AngstromEric Hunt.WystanLú_artolog
TOTAL AMOUNT OF TAGS
1582064237030954131901009166824997470246964358
280,246tags
others35%
Power users65%
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
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resultsComments
In week 5 we found 128,263 comments by 42,145 users
• Wow, amazing, beautiful & love most used comments
• Some forms of spamming were observed
• 5881 comments by 53 institutions
Institutions5%
Flickr Members95%
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
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RESULTSUsers per country (top 10)
22,364
5,200
2,860
2,844
2,810
2,047
1,750
1,563
1,510
1,065
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
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CONCLUSIONAND DISCUSSION
• In the case of Flickr the Commons: user-generated content is quite limited• Institutions don’t really interact• Low barrier tasks (e.g. to favorite a photo) are done more frequent• More analysis are possible and necessary to get a complete picture• Deeper analysis per institute (e.g. location vs tagging)• Data mining is a fantastic method!
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
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DISCUSSION& ConclusiON
• Social media: what is ‘hip’ today might be forgotten about tomorrow (Flickr versus Pinterest?)
• Dataset is from December 2011 until February 2012. Did anything happen the last eight months?
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
AVICOM MONTRÉAL 2012
236K PHOTOS 1.5m tags 154,541
comments144M
VIEWS
Thursday, October 11, 12
• We only looked at online data mining• Do you know your heavy users?• A focus on quantitative results• Cooperation with the institutions is necessary to get a complete picture!• Data is fun to work with!
DISCUSSION& ConclusiON
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
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THANKYOU
THEENDI’M prepared for a great discussion!
THE COMMONS on FLICKRWHAT 51 MILLION MEMBERS DO?
AVICOM MONTRÉAL 2012
Thursday, October 11, 12