Post on 28-Nov-2014
description
The Cognitive Theory of
Multimedia Learning
An Overview & Research Implications
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Cognitive Theory of Multimedia
Learning
What is Multimedia Learning?
Term Definition
Multimedia Presenting words and pictures
Multimedia learning
Building mental representations from words and pictures
Multimedia instruction
Presenting words and pictures that are intended to promote learning
Assumptions
Dual channels
Limited capacity
Active processingIllustration: Patrick Gerke
Cognitive Components
Term Definition
sensory memory
memory store holding images on the eyes and sounds on the ears for a brief period
working memory
limited-capacity memory store for storing sounds/images in active consciousness
CTML: Cognitive Processes
words
pictures
ears
eyes
prior knowledg
e
soundsverbal model
imagespictorial model
multimedia presentation
sensory memory
working memory
long-term memory
integrating
media
sele
ctio
n
media
org
aniz
ati
on
Processing Pictures
pictures eyes
prior knowledg
e
imagespictorial model
multimedia presentation
sensory memory
working memory
long-term memory
integrating
media
sele
ctio
n
media
org
aniz
ati
on
Processing Spoken Words
words ears
prior knowledg
e
soundsverbal model
multimedia presentation
sensory memory
working memory
long-term memory
integrating
media
sele
ctio
n
media
org
aniz
ati
on
Processing Printed Words
words
eyes
prior knowledg
e
soundsverbal model
images
multimedia presentation
sensory memory
working memory
long-term memory
integrating
media
sele
ctio
n
media
org
aniz
ati
on
Instructional Implications
multimedia
spatial contiguity
temporal contiguity
modality
specific redundancy
coherence
CTML Principles @ Work
multimedia
coherence
spatial contiguity
Combinations of Text & Pictures