The Challenge of Black Friday

Post on 13-Apr-2017

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Transcript of The Challenge of Black Friday

“The Challenge of Black Friday – How to keep up with the changing delivery

landscape”.

David Staunton – Commercial Manager

“Delivery is the most disruptive thing to happen in

ecommerce”

Is the current strategy sustainable?

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Who owns your delivery proposition?

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FAA approve Amazon drone research on commercial applications for Prime Air.

AMAZON DRONE DELIVERIES

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Amazon trialing a service that allows customers to buy selected products, for one day only from a travelling truck

AMAZON TREASURE TRUCK

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DELIVERY TO CAR BOOTS

Amazon, Audi and DHL testing delivery to car boots.

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Amazon launch 1 hour delivery and same day delivery in London based on limited products and a dedicated hub

AMAZON PRIME NOW

Returns

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Returns

71%Always check a retailer’s returns policy before completing an order

40%Have shopped elsewhere if they didn’t

like a retailer’s returns policy

18 18

Returns

36%Would pay more for a premium

return option

81%Would shop more with a retailer that

made returns easy

Disruption

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UBER trialing final mile delivery, to compete directly with traditional carriers.

UBER DELIVERING PARCELS & PEOPLE

Does delivery really matter?

of 18 to 24 year olds that say delivery is a crucial part of the

whole shopping process

86%

Source: Understanding delivery in the digital age: Retail Week Guide: 2015

Source: Understanding delivery in the digital age: Retail Week Guide: 2015

bought goods online from one retailer over another who had

more delivery options

64%

Source: MetaPack Research: unreleased

paid more for their online goods because they preferred the

delivery choices

48%

Source: MetaPack Research: unreleased

metapack.com