The Challenge of Black Friday
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Transcript of The Challenge of Black Friday
“The Challenge of Black Friday – How to keep up with the changing delivery
landscape”.
David Staunton – Commercial Manager
“Delivery is the most disruptive thing to happen in
ecommerce”
Is the current strategy sustainable?
4
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Who owns your delivery proposition?
10
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12
FAA approve Amazon drone research on commercial applications for Prime Air.
AMAZON DRONE DELIVERIES
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Amazon trialing a service that allows customers to buy selected products, for one day only from a travelling truck
AMAZON TREASURE TRUCK
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DELIVERY TO CAR BOOTS
Amazon, Audi and DHL testing delivery to car boots.
15
Amazon launch 1 hour delivery and same day delivery in London based on limited products and a dedicated hub
AMAZON PRIME NOW
Returns
17 17
Returns
71%Always check a retailer’s returns policy before completing an order
40%Have shopped elsewhere if they didn’t
like a retailer’s returns policy
18 18
Returns
36%Would pay more for a premium
return option
81%Would shop more with a retailer that
made returns easy
Disruption
21
UBER trialing final mile delivery, to compete directly with traditional carriers.
UBER DELIVERING PARCELS & PEOPLE
Does delivery really matter?
of 18 to 24 year olds that say delivery is a crucial part of the
whole shopping process
86%
Source: Understanding delivery in the digital age: Retail Week Guide: 2015
Source: Understanding delivery in the digital age: Retail Week Guide: 2015
bought goods online from one retailer over another who had
more delivery options
64%
Source: MetaPack Research: unreleased
paid more for their online goods because they preferred the
delivery choices
48%
Source: MetaPack Research: unreleased
metapack.com