THE 5 PILLARS OF SUCCESSFUL

INBOUND MARKETING

Matt Hodkinson, Influence Agents

PEOPLE

1. YOUR TEAM 2. YOU

3. YOUR BUYER

COPYWRITER DESIGNER

DEVELOPER MARKETER

BUYER PERSONA

TECHNOLOGY

CUSTOMER JOURNEY

AWARENESSSTAGEInformation qualified leads

CONSIDERATIONSTAGEMarketing qualified leads

Consultation Sales Call

DECISION STAGESales qualified leads

Blogging

Premium Content(Top of Funnel)

Automated Emails withSupporting Content

Brand Filter Offer(Middle of Funnel)

Automated Emailswith Selling Content

Sales Offer(Bottom of Funnel)

BUYER’S JOURNEY CONTENT ASSETS

ANSWER QUESTIONS

ESTABLISH TRUST & THOUGHTLEADERSHIP

INTRODUCE YOURPOSITIONING

PROVIDE PRODUCT &SERVICE INFORMATION

ADDRESSPUSHBACKS

LEAD IS READYFOR SALES

ADDRESS COMMON SALESQUESTIONS

NEW LEAD GENERATED

AUTOMATED SALES PROCESS

PROGRESSIVE PROFILING

SALES FIRST!

CONTENT

REACH

EMAIL DATABASE

SEO

ORGANIC SOCIAL

PAID SEARCH & SOCIAL

RENT ONCE, CAPTURE FOREVER

A CHALLENGE…

THANK YOU!