The 5 Pillars of Successful Inbound Marketing
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Transcript of The 5 Pillars of Successful Inbound Marketing
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THE 5 PILLARS OF SUCCESSFUL
INBOUND MARKETING
Matt Hodkinson, Influence Agents
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PEOPLE
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1. YOUR TEAM 2. YOU
3. YOUR BUYER
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COPYWRITER DESIGNER
DEVELOPER MARKETER
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BUYER PERSONA
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TECHNOLOGY
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CUSTOMER JOURNEY
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AWARENESSSTAGEInformation qualified leads
CONSIDERATIONSTAGEMarketing qualified leads
Consultation Sales Call
DECISION STAGESales qualified leads
Blogging
Premium Content(Top of Funnel)
Automated Emails withSupporting Content
Brand Filter Offer(Middle of Funnel)
Automated Emailswith Selling Content
Sales Offer(Bottom of Funnel)
BUYER’S JOURNEY CONTENT ASSETS
ANSWER QUESTIONS
ESTABLISH TRUST & THOUGHTLEADERSHIP
INTRODUCE YOURPOSITIONING
PROVIDE PRODUCT &SERVICE INFORMATION
ADDRESSPUSHBACKS
LEAD IS READYFOR SALES
ADDRESS COMMON SALESQUESTIONS
NEW LEAD GENERATED
AUTOMATED SALES PROCESS
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PROGRESSIVE PROFILING
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SALES FIRST!
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CONTENT
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REACH
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EMAIL DATABASE
SEO
ORGANIC SOCIAL
PAID SEARCH & SOCIAL
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RENT ONCE, CAPTURE FOREVER
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A CHALLENGE…
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THANK YOU!