THE 5 FINGERS OF SEO

AN EASY KEYWORD PLACEMENT STRATEGY

INBOUND MARKETING AGENTS | @INBOUNDAGENT

SEO Requires Work!

What is SEO?

SEO Requires Work! SEO (short for Search Engine Optimization) is the strategy used to affect the visibility of a web site in organic search results and the activities employed to push sites closer to the top of the first page of search results.

SEO Requires Work! SEO strategy involves considering how search engines work (algorithms), what terms people are searching for (keywords), and which search engine is preferred by a company’s targeted audience (Google, Yahoo or Bing).

Search Engine Optimization is…

Getting Noticed

Search Engine Optimization is…

Getting Noticed ¨  Increasing your site ranking in search engines

Search Engine Optimization is…

Getting Noticed ¨  Increasing your site ranking in search engines ¨  Targeting the RIGHT visitors to your site

Search Engine Optimization is…

Getting Noticed ¨  Increasing your site ranking in search engines ¨  Targeting the RIGHT visitors to your site ¨  Ultimately selling more products & services

Search Engine Optimization is NOT…

Magic

Search Engine Optimization is NOT…

Magic

Slapping words on a page

Search Engine Optimization is NOT…

Magic

Slapping words on a page

A one-size-fits-all solution

SEO Requires Work! SEO

requires work!

SEO Requires Work! OK, so why is SEO

so important, then?

Why is SEO Important?

SEO increases your organic rankings in search engines

Why is SEO Important?

SEO increases your organic rankings in search engines

75% of internet users never scroll past the first page of Google’s search results

Why is SEO Important?

SEO increases your organic rankings in search engines

SEO will help you get to the first page of Google, Bing or Yahoo!

75% of internet users never scroll past the first page of Google’s search results

Why is SEO Important?

SEO increases your organic rankings in search engines

SEO will help you get to the first page of Google, Bing or Yahoo!

75% of internet users never scroll past the first page of Google’s search results

Up to 80% of people ignore paid ads in favor of organic search results

SEO Requires Work! You can’t be outdone if you’re

on Page 1

SEO Requires Work! What Makes Up

SEO?

The Makeup of SEO

SEO

On-Page

Social Media

Citations

Backlinks

SEO is made up of 4 primary elements. Let’s take a look at each of these components.

The Makeup of SEO

SEO

On-Page

Social Media

Citations

Backlinks

On-Page SEO includes the elements of your website that people see, such as headings, page titles and images.

The Makeup of SEO

SEO

On-Page

Social Media

Citations

Backlinks

Social Media increases your search results rankings by offering brand personalization, a platform to share links and a place for fresh content.

The Makeup of SEO

SEO

On-Page

Social Media

Citations

Backlinks

Citations (Business Listings) give you exposure across the internet and allow Google to authenticate your business, increasing your ranking potential.

The Makeup of SEO

SEO

On-Page

Social Media

Citations

Backlinks

Backlinks (Inbound Links) are links to your site from other websites that help establish your authority with Google.

SEO Requires Work! Let’s focus on

On-Page SEO now.

SEO Requires Work! It starts with the right

KEYWORDS

What’s a Keyword, Anyway?

What’s a Keyword, Anyway?

¨  Step 1: Conduct Keyword Research

What’s a Keyword, Anyway?

Step 1: Conduct Keyword Research

Keyword research is critical to determine the words or phrases your target audience uses when searching for information about your company or your products.

Conducting Keyword Research

Some of our favorite tools for conducting keyword research include: ¨  Google AdWords Keyword Planner ¨  Bing Ads Intelligence Tool ¨  SEO Book Keyword Researcher ¨  Übersuggest

Where Do All These Keywords Go?

Step 2: Optimize Each Page with Keywords

Where Do All These Keywords Go?

Step 2: Optimize Each Page with Keywords Where you place your keywords on the page is crucial to optimizing your site for search engines. If you can count to 5, you can remember where to place your keywords on your site pages.

SEO Requires Work! The 5 Fingers of SEO

The 5 Fingers of SEO Pa

ge T

itle

URL

Content

Image file names

SEO

Placing your keywords in each of these 5 places on your website will maximize your SEO.

Page Title Pa

ge T

itle

URL

Content

Image file names

SEO

Page Titles appear in the tab on the top of your web browser. Your page title should contain at least one keyword.

Page Title

The page title contains several primary keywords to help our site appear in search results.

URL Pa

ge T

itle

URL

Content

Image file names

SEO

Your website’s web address or URL should be direct, specific, and contain at lest one keyword.

URL

The web address contains the keywords important to this page.

H1 Pa

ge T

itle

URL

Content

Image file names

SEO

The heading or H1 on your webpage should be clear, specific and searchable.

H1

This page’s heading (or H1 tag) describes what the page is about and also contains an appropriate keyword.

Content Pa

ge T

itle

URL

Content

Image file names

SEO

Your body content should include keywords and keyword phrases near the top of the paragraph.

Content

The relevant keywords appear early on in the body content of this page. Be wary of “keyword stuffing”, or using too many keywords too close together; it negatively impacts your SEO score.

Image File Names Pa

ge T

itle

URL

Content

Image file names

SEO

The Image File Name you give your images should include a keyword, as bots can search these file names.

Image File Name

The image file name is descriptive of the image. Hyphens perform better in search results than underscores.

SEO Requires Work! Knowing where to put your keywords on your webpage is a giant first step to increasing your site’s search engine rankings. We’ve told you where to place your keywords. Now it’s up to you!

BROUGHT TO YOU BY:

INBOUND MARKETING AGENTS

AGENT@INBOUNDMARKETINGAGENTS.COM 2014