The 5 Fingers of SEO: An Easy Keyword Placement Strategy
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THE 5 FINGERS OF SEO AN EASY KEYWORD PLACEMENT STRATEGY INBOUND MARKETING AGENTS | @INBOUNDAGENT
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To optimize your website for search engines, you need to incorporate the right keywords into your content. You may know you need keywords, but do you know where to put them on the page? With this easy keyword placement guide, you'll know exactly what to do to increase your on-page SEO to help boost your website's search results rankings.
Transcript of The 5 Fingers of SEO: An Easy Keyword Placement Strategy
THE 5 FINGERS OF SEO
AN EASY KEYWORD PLACEMENT STRATEGY
INBOUND MARKETING AGENTS | @INBOUNDAGENT
SEO Requires Work!
What is SEO?
SEO Requires Work! SEO (short for Search Engine Optimization) is the strategy used to affect the visibility of a web site in organic search results and the activities employed to push sites closer to the top of the first page of search results.
SEO Requires Work! SEO strategy involves considering how search engines work (algorithms), what terms people are searching for (keywords), and which search engine is preferred by a company’s targeted audience (Google, Yahoo or Bing).
Search Engine Optimization is…
Getting Noticed
Search Engine Optimization is…
Getting Noticed ¨ Increasing your site ranking in search engines
Search Engine Optimization is…
Getting Noticed ¨ Increasing your site ranking in search engines ¨ Targeting the RIGHT visitors to your site
Search Engine Optimization is…
Getting Noticed ¨ Increasing your site ranking in search engines ¨ Targeting the RIGHT visitors to your site ¨ Ultimately selling more products & services
Search Engine Optimization is NOT…
Magic
Search Engine Optimization is NOT…
Magic
Slapping words on a page
Search Engine Optimization is NOT…
Magic
Slapping words on a page
A one-size-fits-all solution
SEO Requires Work! SEO
requires work!
SEO Requires Work! OK, so why is SEO
so important, then?
Why is SEO Important?
SEO increases your organic rankings in search engines
Why is SEO Important?
SEO increases your organic rankings in search engines
75% of internet users never scroll past the first page of Google’s search results
Why is SEO Important?
SEO increases your organic rankings in search engines
SEO will help you get to the first page of Google, Bing or Yahoo!
75% of internet users never scroll past the first page of Google’s search results
Why is SEO Important?
SEO increases your organic rankings in search engines
SEO will help you get to the first page of Google, Bing or Yahoo!
75% of internet users never scroll past the first page of Google’s search results
Up to 80% of people ignore paid ads in favor of organic search results
SEO Requires Work! You can’t be outdone if you’re
on Page 1
SEO Requires Work! What Makes Up
SEO?
The Makeup of SEO
SEO
On-Page
Social Media
Citations
Backlinks
SEO is made up of 4 primary elements. Let’s take a look at each of these components.
The Makeup of SEO
SEO
On-Page
Social Media
Citations
Backlinks
On-Page SEO includes the elements of your website that people see, such as headings, page titles and images.
The Makeup of SEO
SEO
On-Page
Social Media
Citations
Backlinks
Social Media increases your search results rankings by offering brand personalization, a platform to share links and a place for fresh content.
The Makeup of SEO
SEO
On-Page
Social Media
Citations
Backlinks
Citations (Business Listings) give you exposure across the internet and allow Google to authenticate your business, increasing your ranking potential.
The Makeup of SEO
SEO
On-Page
Social Media
Citations
Backlinks
Backlinks (Inbound Links) are links to your site from other websites that help establish your authority with Google.
SEO Requires Work! Let’s focus on
On-Page SEO now.
SEO Requires Work! It starts with the right
KEYWORDS
What’s a Keyword, Anyway?
What’s a Keyword, Anyway?
¨ Step 1: Conduct Keyword Research
What’s a Keyword, Anyway?
Step 1: Conduct Keyword Research
Keyword research is critical to determine the words or phrases your target audience uses when searching for information about your company or your products.
Conducting Keyword Research
Some of our favorite tools for conducting keyword research include: ¨ Google AdWords Keyword Planner ¨ Bing Ads Intelligence Tool ¨ SEO Book Keyword Researcher ¨ Übersuggest
Where Do All These Keywords Go?
Step 2: Optimize Each Page with Keywords
Where Do All These Keywords Go?
Step 2: Optimize Each Page with Keywords Where you place your keywords on the page is crucial to optimizing your site for search engines. If you can count to 5, you can remember where to place your keywords on your site pages.
SEO Requires Work! The 5 Fingers of SEO
The 5 Fingers of SEO Pa
ge T
itle
URL
Content
Image file names
SEO
Placing your keywords in each of these 5 places on your website will maximize your SEO.
Page Title Pa
ge T
itle
URL
Content
Image file names
SEO
Page Titles appear in the tab on the top of your web browser. Your page title should contain at least one keyword.
Page Title
The page title contains several primary keywords to help our site appear in search results.
URL Pa
ge T
itle
URL
Content
Image file names
SEO
Your website’s web address or URL should be direct, specific, and contain at lest one keyword.
URL
The web address contains the keywords important to this page.
H1 Pa
ge T
itle
URL
Content
Image file names
SEO
The heading or H1 on your webpage should be clear, specific and searchable.
H1
This page’s heading (or H1 tag) describes what the page is about and also contains an appropriate keyword.
Content Pa
ge T
itle
URL
Content
Image file names
SEO
Your body content should include keywords and keyword phrases near the top of the paragraph.
Content
The relevant keywords appear early on in the body content of this page. Be wary of “keyword stuffing”, or using too many keywords too close together; it negatively impacts your SEO score.
Image File Names Pa
ge T
itle
URL
Content
Image file names
SEO
The Image File Name you give your images should include a keyword, as bots can search these file names.
Image File Name
The image file name is descriptive of the image. Hyphens perform better in search results than underscores.
SEO Requires Work! Knowing where to put your keywords on your webpage is a giant first step to increasing your site’s search engine rankings. We’ve told you where to place your keywords. Now it’s up to you!
