THE 4 P’S FOR MARKETİNG

By Emre Sarcan

Marketing decisions generally fall into the following four controllable categories:

Product Price Placement(Distribution) Promotion

PRODUCT

Samsung is a South Korean multinational conglomerate company. It products various type of new technologies.These are:

Mobile phones, Computers, Televisions, Dvd(s)

Fridges Washing machines Dishwashers Digital Cameras.. Etc.

Also services should think together with product to evaluate the company. After the selling the product, Samsung offers to customers a lot of options when they live problem about goods. Guarantee, changing the product, pay back the money can give the examples.

PRİCE

Price’s meaning of return the goods or services.Samsung’s price determine policy is interested to goods’ quality and cost.However, someone can find the mobile phones which is 100 dolars or 1000 dolars. On the other hand, other technology company’s policies affect the prices.

Additionaly, company sometimes makes campaign and discount to sell its goods,in this way, clients can be satisfied.

PLACEMENT

In 21 centuries,placement issues have changed for the companies. However, online-selling has addicted to marketing. Samsung sell its good in its own shops and online platform. Also international technology shops sell samsung’s product.

Clients can find easily what they look for to use a Samsung.

PROMOTİON

Samsung use some promotion ways, some of them are: giving advertising to newspapers,internet, magazines and when they product new versions they use Youtube and special meetings to show public.

At the same time, Samsung sponsored a very famous football teams.