Tezza Yujuico, Co-Founder & COO

Monitoring a Product Launch in Social Media

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Categorize &

Analyze Data

Smart Data,Actionable Insights

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Client: A leading chip manufacturer

Brief: • Actively monitor consumer reaction

to the launch of 2 new products in forums, online communities, and on Facebook, YouTube, & Twitter

• Potentially respond to issues and responses

Deliverables: • Daily analysis of activity• Week 1, Month 1, & Comprehensive

Reports

Our Process

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Know what you’re looking for

I guess these are

all positive.

PRODUCT ATTRIBUTES•Price•Performance•Warranty•News•Where to Buy?•Vs Competitors

Gather your tools

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Monitoring ToolEngagement GuidelinesEscalation Trees/WatchlistReport FormatsOther internal teams

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Processing the data

“The discussions continue to be centered around the sites with early reviews (Anandtech, Engadget, Tom's Hardware, etc.), although the numbers haven't grown dramatically. There is quite a bit of Twitter activity as users retweet those reviews.”

Brand 1Brand 2

Key Findings

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If you only remember 3 things…

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1. Define your goals

2. Take the time to get a process and build a framework for your program.

3. Be proactive- and be flexible

Athena East-Powered Social Media Campaigns & Communities

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Tezza Yujuicotyujuico@athenaeast.com415.279.2283Twitter.com/athenaeast

Thank You

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