TxState Ad Club

Jeremy Burns

About Jeremy Burns• Graduated Texas State University in

May 2011– BBA in Marketing– Served as Officer in the American

Marketing Association• Works at The PM Group

– Started off as a Media Intern– Social Media Services/Media Compliance

Coordinator• Interests:

– Guitar, Golf, Outdoors, Music, Economics, Neuroscience, Advertising, Technology, Basketball, Football and Movies

Topics of Discussion

• The PM Group• The Communication Melting Pot• Tips in Job Hunting and Post Graduation• Q&A• Internship Opportunities

The PM Group

• Started in 1988 by CEO Bob Wills• Known as San Antonio’s Largest Advertising

Agency• Part of The PM Group Family:

Clients

Americanization Reflects the Change Within Today’s Advertising, Marketing and PR

Industry

Public RelationsAdvertisingMarketing

The Communication Melting Pot

The Main Driving Forces of this Communication Melting Pot Is Technology

and Social Media*2012 Statistics:• 4 out of 5 internet users visit social networks and blogs• 50% of people follow brands in social media• 75% of companies now use Twitter as a marketing channel• 84% of Smartphone Owners use Social Media to enhance their shopping

experience• There are more iPhones sold per day (402k) than people born in the World

per day (300k)• Users accessing the web through mobile devices has almost doubled every

year since 2009• Mobile advertising is exploding – during Q4 2011, mobile advertising was up

39%

*Data collected and posted by www.thesocialskinny.com

So How is Social Media and Technology Changing the Landscape for Advertisers?

• More power to the consumer– Customer Review Websites, Blogs, Virality

• Consumers are more skeptical of products/brands– More transparency of service/products

• The playing field for small and large agencies/businesses are more leveled– Low-cost of Digital Marketing and Advertising– SMB’s are capable of reaching specific target markets in niche /big DMA’s as much as large

companies and can convert higher sales• Advertisers are challenged to not just reach but to frequently engage with

consumers– This forces them to have a “PR” mindset as well as a Customer Service approach

• Secondary research for agencies is now transitioning to focus on behavioral data rather than demographic data of consumers– A new field of Marketing called Neuromarketing is vastly growing providing agencies

insightful data on a consumer’s cognitive, emotional and behavioral affect towards a product, service or thought to better connect with them

What does this mean for those wanting to break into the Digital Ad World?

• Need to gain “real world” experience of the industry to be considered for an entry-level position

• Need to be well knowledgeable of social networks, digital advertising and web analytics

• Need to get involved in not just student organizations but even professional organizations after graduating

Tips in Landing a Job and Being Ready for The Real World

Tip #1: Internships

• Experience is key to getting a job in any industry

• Even though a majority are not paid, the experience itself will stand out

• Try to have 2 or more done before you graduate

Tip #2: Do more than just volunteer in an organization

• Become an officer in an organization that pertains to your field of study

• This even means post-graduation

Tip #3: Fully Utilize LinkedIn

• Majority of students use LinkedIn just for job hunting

• Participate in group conversations, start discussions and utilize some of LinkedIn’s features:– Amazon Reading List– Slide Share Presentation– Recommendations

• Eventually you will want to work to be seen as a Thought Leader to others in LinkedIn

Tip #4: Build a Website of Yourself

• Employers are looking online so you want to make it easy for them to find you.

• Have a website that highlights your professional life– example: www.burnzysworld.com

• Recommended sources for building a website:– Wordpress– Blogger

Tip #5: Develop a Portfolio

Tip #6: Realistically Plan Your Post-Graduation Life

Tip #7: Become a “Student of Life”

• There is always new knowledge to seek and skills to learn.

• Because of this, always maintain the mentality of a student even after you graduate and are working

Questions?

Resources for You:

The PM Group: www.thepmgrp.com

Website: www.burnzysworld.com

LinkedIn: Jeremy Burns

Twitter: @jburnzy88