Texas ad grad class 2.17.2012

TEXAS ADGRAD DISCUSSION Social Dis5llery, Inc.

INTRODUCTION

Social media marke5ng agency

Founded April 2011

HQ in Aus5n, TX

5 employees *Provide professional social media services for Spredfast, named one of five Superior SMMS by Mashable & recognized as leaders in social media by Forrester

KNOW WHERE YOU ARE HEADED Percentage of Social Media Jobs in the US

KNOW WHERE YOU ARE HEADED Average Social Salaries

WHERE TO WORK Agency, client-‐side or independently

HOW DOES THIS RELATE TO ADVERTISING?

#DIGITAL STRATEGY

Goal/Objec5ve > Strategy > Implementa5on

1)  Goal: Increase conversa5onal engagement within our network

2)  Strategy (The fun part!)

3)  Insights (TBD)

SOCIAL STRATEGY Iden5fy the goal

“Right now we are pushing a lot of content but we are seeing

ligle engagement beyond clicks and views. How can we

encourage our network to be more ac5ve with comments

and replies?” – Texas AdGrad student.

SOCIAL STRATEGY Iden5fy implementa5on tac5cs

#1 Improve social communica5ons ü  Publish unique content across social channels

ü  Use tools to extend the reach when relevant: hashtags, Twiger handles, (@) link on Facebook

ü  Increase reac5ve publishing

#2 Posi5on Texas AdGrad as thought leaders ü  Engage with industry influencers

ü  Organize an event or campaign

ü  Highlight & promote UT specific stories

#1 IMPROVE SOCIAL COMMUNICATIONS Publish unique content across social channels

#Hookem: TexasAdGrad students took home 15 @AdFedAus5n’s #Addys last week: bit.ly/x4qkiz

#1 IMPROVE SOCIAL COMMUNICATIONS Use tools to extend reach when relevant

#Krap announces new #BrandMascot who bagles low self-‐esteem: bit.ly/zoMRAD (via @Crea5vityMag)

#1 IMPROVE SOCIAL COMMUNICATIONS Use tools to extend reach when relevant

Spredfast Implementa5on

#1 IMPROVE SOCIAL COMMUNICATIONS Publish unique content across social channels

#1 IMPROVE SOCIAL COMMUNICATIONS Increase reac5ve publishing

Social Profile

Interac5on History

#2 POSITION TEXAS ADGRAD AS THOUGHT LEADERS Engage with Industry Influencers

#2 POSITION TEXAS ADGRAD AS THOUGHT LEADERS Organize an event or campaign

Texas Crea9ve Cri9que

ü  Cross promote -‐ send email reminder providing social

content to team

ü  Include links, key people, hashtags & content

ü  Live twee5ng – thank agencies & influencers for suppor5ng

Texas Adver5sing

ü  Create Editorial Calendar – create messaging plan before

hand and assign content to unique users

ü  Measure campaigns -‐ create a unique content label

ü  Spring 2012 Cri5que

#2 POSITION TEXAS ADGRAD AS THOUGHT LEADERS Highlight & promote UT specific stories

Original Content: ü  Texas AdGrad Spotlight ü  Photos from events ü  Honors and awards ü  Journal publica5ons ü  Conference agendance

SOCIAL STRATEGY Understand the metrics

#1 Engagement: Click, share, retweet, men5on, comment, like

#3 Ac9vity: Number of pieces of content published

#2 Reach: Number of impressions & poten5al reach of your message

SOCIAL STRATEGY Social strategy insights

?

SPREDFAST CAPABILITIES Connects with many social plaqorms

SPREDFAST CAPABILITIES Educa5onal Capability Presenta5ons

SOCIAL STRATEGY Where does the social strategist fit in?

UPPER DECK SOCIAL PANEL Join us to celebrate our 1st Anniversary

Let us know: [email protected] @SocialDis5ller

Follow Us! Contact: Kristen Sussman [email protected] @KrisSuss 512.344.2015 Leigh Pankonien [email protected] @LeighAus9nPank 512.344.2016 @SocialDis9ller Facebook.com/SocialDis9llery

Social Dis5llery, Inc. | Social Media Marke5ng Agency | 1105 North Lamar Blvd., Aus5n, TX 78703 | www.socialdis5llery.com

Texas ad grad class 2.17.2012

Business

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