TEXAS  ADGRAD  DISCUSSION  Social  Dis5llery,  Inc.  

INTRODUCTION  

Social  media  marke5ng  agency  

Founded  April  2011  

HQ  in  Aus5n,  TX  

5  employees    *Provide  professional  social  media  services  for  Spredfast,  named  one  of  five  Superior  SMMS  by  Mashable  &  recognized  as  leaders  in  social  media  by  Forrester    

KNOW  WHERE  YOU  ARE  HEADED  Percentage  of  Social  Media  Jobs  in  the  US  

KNOW  WHERE  YOU  ARE  HEADED  Average  Social  Salaries  

WHERE  TO  WORK  Agency,  client-­‐side  or  independently  

HOW  DOES  THIS  RELATE  TO  ADVERTISING?  

#DIGITAL  STRATEGY  

Goal/Objec5ve    >    Strategy    >    Implementa5on  

1)  Goal:  Increase  conversa5onal  engagement  within  our  network    

2)  Strategy  (The  fun  part!)  

3)  Insights  (TBD)  

SOCIAL  STRATEGY  Iden5fy  the  goal  

“Right  now  we  are  pushing  a  lot  of  content  but  we  are  seeing  

ligle  engagement  beyond  clicks  and  views.  How  can  we  

encourage  our  network  to  be  more  ac5ve  with  comments  

and  replies?”  –  Texas  AdGrad  student.  

SOCIAL  STRATEGY  Iden5fy  implementa5on  tac5cs  

 

#1  Improve  social  communica5ons  ü  Publish  unique  content  across  social  channels  

ü  Use  tools  to  extend  the  reach  when  relevant:  hashtags,  Twiger  handles,  (@)  link  on  Facebook    

ü  Increase  reac5ve  publishing  

#2  Posi5on  Texas  AdGrad  as  thought  leaders    ü  Engage  with  industry  influencers  

ü  Organize  an  event  or  campaign    

ü  Highlight  &  promote  UT  specific  stories  

#1  IMPROVE  SOCIAL  COMMUNICATIONS          Publish  unique  content  across  social  channels  

#Hookem:  TexasAdGrad  students  took  home  15  @AdFedAus5n’s  #Addys  last  week:  bit.ly/x4qkiz  

#1  IMPROVE  SOCIAL  COMMUNICATIONS  Use  tools  to  extend  reach  when  relevant  

#Krap  announces  new  #BrandMascot  who  bagles  low  self-­‐esteem:  bit.ly/zoMRAD  (via  @Crea5vityMag)  

#1  IMPROVE  SOCIAL  COMMUNICATIONS  Use  tools  to  extend  reach  when  relevant  

Spredfast  Implementa5on  

#1  IMPROVE  SOCIAL  COMMUNICATIONS          Publish  unique  content  across  social  channels  

#1  IMPROVE  SOCIAL  COMMUNICATIONS  Increase  reac5ve  publishing  

 

Social  Profile  

 Interac5on  History  

 

#2  POSITION  TEXAS  ADGRAD  AS  THOUGHT  LEADERS  Engage  with  Industry  Influencers  

#2  POSITION  TEXAS  ADGRAD  AS  THOUGHT  LEADERS  Organize  an  event  or  campaign  

Texas  Crea9ve  Cri9que  

ü  Cross  promote  -­‐  send  email  reminder  providing  social  

content  to  team  

ü  Include  links,  key  people,  hashtags  &  content  

ü  Live  twee5ng  –  thank  agencies  &  influencers  for  suppor5ng  

Texas  Adver5sing  

ü  Create  Editorial  Calendar  –  create  messaging  plan  before  

hand  and  assign  content  to  unique  users  

ü  Measure  campaigns  -­‐  create  a  unique  content  label  

ü  Spring  2012  Cri5que  

#2  POSITION  TEXAS  ADGRAD  AS  THOUGHT  LEADERS  Highlight  &  promote  UT  specific  stories  

 

Original  Content:  ü  Texas  AdGrad  Spotlight  ü  Photos  from  events  ü  Honors  and  awards  ü  Journal  publica5ons  ü  Conference  agendance    

SOCIAL  STRATEGY  Understand  the  metrics  

#1  Engagement:  Click,  share,  retweet,  men5on,  comment,  like  

#3  Ac9vity:  Number  of  pieces  of  content  published      

#2  Reach:  Number  of  impressions  &  poten5al  reach  of  your  message  

SOCIAL  STRATEGY  Social  strategy  insights  

?    

SPREDFAST  CAPABILITIES  Connects  with  many  social  plaqorms  

SPREDFAST  CAPABILITIES  Educa5onal  Capability  Presenta5ons  

SOCIAL  STRATEGY  Where  does  the  social  strategist  fit  in?  

UPPER  DECK  SOCIAL  PANEL  Join  us  to  celebrate  our  1st  Anniversary  

Let  us  know:  info@socialdis5llery.com  @SocialDis5ller  

Follow  Us!  Contact:    Kristen  Sussman  ksussman@socialdis5llery.com  @KrisSuss  512.344.2015    Leigh  Pankonien  lpankonien@socialdis5llery.com  @LeighAus9nPank  512.344.2016    @SocialDis9ller  Facebook.com/SocialDis9llery  

Social  Dis5llery,  Inc.  |  Social  Media  Marke5ng  Agency  |  1105  North  Lamar  Blvd.,  Aus5n,  TX  78703  |  www.socialdis5llery.com