When in Rome...

Benvenuti in Italia!

When in Rome...Ted has gone to Italy, the new campaign for Ted Baker: When in Rome will see Ted Baker open three new stores in Italy. The flagship store in Milan, one of the fashion capitals of the world, followed by the opening of the store in Rome and then Florence. Ted will take its British fashion and culture to the stylish streets of Itlay.

“la bella figura”

Ted Baker is a brand that is synonymous with attention to detail and focus on quality. Ted Baker is a renouned British fashion label that initially started off as a shirt specialist in Glasgow. From the very start Ted Baker has had the ethos of paying attention to quality and producing high end stylish designs.

Taking Ted to Italy.

TED’S STORY - The ‘No Ordinary Designer Label’ story -

Having launched as a shirt specialist of some repute in Glasgow Ted Baker quickly became the place to buy some of the very best contemporary men’s shirting around.From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart.

Dopo aver lanciato come specialista camicia di una certa fama a Glasgow Ted Baker divenne rapidamente il luogo ideale per acquistare alcune delle around.From camiceria degli uomini migliori contemporanea all’inizio Ted ha avuto un molto chiaro, incrollabile, attenzione alla qualità, attenzione ai dettagli e un certo senso dell’umorismo, tanto nel fatto che i primi negozi utilizzati per fornire un servizio di lavanderia per ogni maglietta acquistata - qualcosa che ha ottenuto il marchio in rapida crescita il titolo di ‘No Ordinary Designer label’. Tutto prodotto con il nome di Ted Baker ha la sua personalità tessuta nel suo cuore.

-“la bella figura” -

STORIA DI TED

-“la bella figura” -

TRAVELLING TEDWhile Ted’s travels around the world have become the stuff of legend, his triumphant return to Britain in 1988 saw him quickly establish himself as a shirting specialist of some repute. Ted quickly went on to develop a wider range of exceptional menswear designs and, in time, found women clamouring for his own unique flair for fashion, not to mention all manner of stylish accessories. He duly obliged, and soon all four corners of the world had cottoned onto what Ted still likes to call ‘fashion’s best kept secret’.Today, Ted Baker London is renowned for its perfect mix of distinctive design, beautiful quality and unconventional approach to fashion, all liberally spiced with Ted’s irreverent sense of humour and a firm commitment to good old-fashioned values.From his fine fashionable clothing and accessories to the stores that bear his name, Ted’s simple yet unswerving attention to detail befits the man himself.

BRITISH FASHIONINTRODUCING TEDEven granted the fact that his sartorial elegance is legendary among the smart set, just why Ted Baker decided to make his name in the world of fashion seems almost as much a mystery as the man himself.Some say it was always a long-standing ambition of Ted’s, fuelled and inspired by some private words of encouragement from Ernest Hemingway early one morning in Harry’s Bar. Others talk in hushed tones of a eureka moment experienced whilst fly fishing on the chalk streams and rivers of Salisbury, England. One thing’s for sure, Ted has always been something of an enigma, travelling the globe, setting rather than following fashion, mixing business and pleasure, wherever the fancy has taken him.A pioneering fashion icon (not to mention an intrepid aviator, all-round sportsman and consort of Princesses and Hollywood beauties), the life, loves and adventures of the debonair Mr Baker stand testimony to a man whose ambition is to experience everything.

Ted’s approach to spreading the word about his work remains the same as it was from day one… out of the ordinary. Preferring not to advertise, Ted focuses his passion and energies on his clothes, stores and - most importantly - his customers instead. Striking window schemes, extra-special gifts and fun promotions all come together to make shopping at Ted Baker an amazing experience.Today, everybody who matters in fashion has heard of Ted Baker and, having set the standard, everyone has come to expect something a little different… and Ted always hates to disappoint.Ted’s Mission is to build a successful company through the creation of a leading designer brand. We will achieve this by conducting ourselves in an efficient and courteous manner and by maintaining our high standards and integrity. We pride ourselves in always being in a position to satisfy the needs of our customers. In order to protect the ethos and persona for which we have gained an enviable reputation, we always ask ourselves the question… ‘Would Ted do it that way?’

TED BAKER LONDON: - Born and bred -

From Big Ben to Little Italy, Petticoat Lane to Speaker’s Corner, Notting Hill Carnival to Chinese New Year, the whole world is right here in London, on Ted’s doorstep. Always full of surprises, it’s a spellbinding city where the exquisitely traditional and shockingly contemporary collide to create the best of both worlds, with a flair and originality that’s just Ted’s cup of tea. You have to admit, it’s a pretty rich canvas.London’s vibrant fabric is the inspiration behind his designs’ hidden gems, quirky details and lavish yet playful stores - all of which offer his loyal and devoted customers the perfect antidote to the dreary, disposable fashion available on every street.In fact, Ted likes to think his taste, quirky sense of humour (he’s never been one to take himself too seriously) and down to earth attitude are all, just maybe, because Ted’s a Londoner.

SURVIVAL OF THE FITTEST

A/W 12MEN’S COLLECTION

Shoes - Scarpe:

Knit - lavorare a maglia:

Gilet:

Trousers - pantaloni

Jacket - Giacca

Knit - lavorare a maglia:

Trousers - pantaloni

Shirt - camicia:coming soon

Tie - cravatta:coming soon

Waist coat - vita cappotto: coming soon

Bag - borsa:

Chino : coming soon

Shoes - Scarpe:

Knit - lavorare a maglia:

Coat - cappotto: Hat - Capello:

Scarf - sciarpa:

Jacket - Giacca

Knit - lavorare a maglia:

iPod Case - Custodia iPod:

Hat - Capello:

Knit - lavorare a maglia:

Cufflinks - gemelli

Bag - borsa:

Gloves - guanti:

Bag - borsa:

Waist coat - vita cappotto:

Hat - Capello:

iPod Case - Custodia iPod:

Belt - cintura:

Gloves - guanti:

Belt - cintura:

Shoes - Scarpe:

Cords - cavi:

Belt - cintura:

Belt - cintura:

Chinos:

Knit - lavorare a maglia:

Shoes - Scarpe:

Tie - cravatta:

Hat - Capello:

Scarf - sciarpa:

Cords - cavi

SURVIVAL OF THE FITTEST

A/W 12WOMEN’S COLLECTION

Dress - vestire:

Coat - cappotto:

Shoes - Scarpe: Dress - vestire:

Shoes - Scarpe:

Jacket - Giacca

Ring:

Dress - vestire: £120.00

Shoes - Scarpe: £72.00

Dress - vestire: £56.00

Shoes - Scarpe: £68.00

Jacket - Giacca: £130.00

Ring: £22.

Jumpsuit - tuta: £64.00

Shoes - Scarpe:£58.00

Necklace - collana£22.00

Blazer: £84.00£84

Belt - cintura: £30.00

Belt - cintura: £28.00

Clutch - stretta:£38.00

Clutch - stretta:£42.00

Bag - borsa: £38.00

Purse - borsa: £26.00

Chain bag - catena di borsa: £42.00

Shoes - scarpe: £82.00

Glove - guanto: £45.00

Belt - cintura: £34.00

Clutch - stretta: £32.00

Bag - borsa: £36.00

Clutch - stretta: £65.00

Bag - borsa: £70.00

Belt - cintura: £30.00

Collar - collare: £42.00

Faux fur collar - colletto di pelliccia finta: £89.00

Clutch - stretta: £58.00

Necklace - collana: £22.00

Shoes - scarpe: £110.00

Necklace - collana:£18.00

Shoes - scarpe: £120.00

Belt - cintura: £43.00

Pod Case - Custodia iPod: £36.00

Necklace - collana:£22.00

Clutch - Stretta: £36.00

Everything produced under the Ted Baker name has his personality woven into its very heart.

Ted Baker - ‘No Ordinary Designer Label.’