Post on 15-Dec-2015
Technology Giant of the 21st Century
PRESENTED BY: Paula Kim, Jennifer Novelli, Lei Peng and Jessica Khalil
October 28, 2008
Public company focused on search services Operates web sites at many international
domains Corporate clients: advertisers (cost effective
advertising, content publishers (revenue generating search services)
Products & Services
Components
Gmail Google Transit Google Maps Google Scholar Google Glossary Google Notebook Google Chrome Google Phone Android software
Phone and Android
Google Phone rivals Apple’s iPhone Android software Gives users freedom to
download coded apps from
other developers
in the U.S.:
Company Philosophy:
Never settle for the best
Has proven this through innovation of technology
and increasing the value of it’s products.
Expansion into a new market by creating their own internet browser. Identifying consumer’s needs and creating a browser that’s
satisfied those needs. Start from scratch with the basic browser and innovate from there. Launched September 2, 2008 Features:
- High Speed: Chrome's average per-page rendering time clocked in at 77.28 milliseconds (Internet Explorer 220.64 ms)
- Security: Multi-process architecture
- Stability: Each web application is run in its own environment
- Simplicity: No menus or toolbars.
Following the path of Chrome
Initial Problems with Chrome:
- If you left a tab while it was loading, it wouldn’t load
- Wouldn’t load some pages (video sites)
- Wouldn’t load with Windows Vista
- Doesn’t work with MAC computers
How Google Has Reacted:- List of “Known Issues” online
- Listen to customers’ problems
- Has fixed most of the problem
- Developing MAC version
Beginning of the “Browser War”- Internet Explore 8, Firefox 3.1, and Apple Safari
in ChinaFrom global to local
2000• Generic Chinese version of Google
2005• Research center launched
2006• Google.cn launched
Tibetan freedom and international
developmentNo pro Tibet articles
Chinatibet news.com
Tibetan government website
Tibetan Riot
Difference between Google.com and Google.cn • Redirect to Chinese
websites • Selected articles
in China
2007--- Partner with China Mobile
Google search available on mobile phone
2008 --- Partner with Kingsoft.Powerword
Add new features on translation software
After Google.cn
Market Share:
~ In the U.S. ~
~ Internationally ~
- Domination of international search landscape- Search “audience” grew 10% (’06 - ’07); total Internet audience grew 8%
- France (27%) - Spain (21%)- U.S. (8%)
CoreSearchEntity Jul-08 Aug-08
Point ChangeAug-08 v. Jul-08
Total CoreSearch
100.0%
100.0% N/A
Google Sites 61.9% 63.0% 1.1
Yahoo! Sites 20.5% 19.6% -0.9
MicrosoftSites 8.9% 8.3% -0.6Ask
Network 4.5% 4.8% 0.3
AOL LLC 4.2% 4.3% 0.1
Share of Searches (%)
http://marketshare.hitslink.com/report.aspx?qprid=4&qpmr=100&qpdt=1&qpct=3&qptimeframe=M
http://digitaldaily.allthingsd.com/20080918/report-google-search-market-share-huge-again/
TOTAL MARKET SHARE – SEPT. 2008
Competition &
…The Pact
~ Argument for ~ Serve advertisers & users
more efficiently Not a merger Wouldn’t remove a competitor Wouldn’t prevent Yahoo! from
making similar arrangements No price increases for Google
advertisers Google has been in contact
with antitrust regulators
~ Argument against ~ Objection against alignment of2 largest players in Internet ads(Antitrust challenges) Would create a strategic barrieragainst Microsoft Online search advertising toocomplicated
&
- June 2008 - Yahoo! announced a non-exclusive partnership with rival Google
- Still at an early stage in settlement negotiations, this pact would entail a 10-year deal
Monday Oct. 20, 2008 CEO Eric Schmidt - Google will make fewer acquisitions
and hire at a slower rate Advertising budgets are “under stress” Profit growth slowed to its lowest level this year last
quarter Sales down 45% in 2008 due to investor concerns that a
weakening global economy will hurt ad sales Predicted loss in sales through 2010: $6.7 billion Schmidt endorsed Obama Oct. 20
CEO Eric Schmidt
& The Economy Today
Barack Obama with Schmidt at Google – Nov. 2007
~ Financial Crisis ~
Sources
Slides 11-13 http://googleblog.blogspot.com/2006/02/testimony-internet-in-china.html http://www.nytimes.com/2006/04/23/magazine/23google.html?
pagewanted=1&_r=2&ex=1303444800Slides 14-17
http://news.cnet.com/8301-13860_3-9967498-56.html http://news.cnet.com/8301-10784_3-9967369-7.html?tag=mncol;txt http://digitaldaily.allthingsd.com/20080918/report-google-search-market-share-h
uge-again/ http://searchenginewatch.com/showPage.html?page=3625072 http://marketshare.hitslink.com/report.aspx?
qprid=4&qpmr=100&qpdt=1&qpct=3&qptimeframe=M http://online.wsj.com/article/SB122393254528030085.html?
mod=googlenews_wsj http://www.time.com/time/magazine/article/0,9171,1158961,00.html