Technology Giant of the 21st Century PRESENTED BY: Paula Kim, Jennifer Novelli, Lei Peng and Jessica...
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![Page 1: Technology Giant of the 21st Century PRESENTED BY: Paula Kim, Jennifer Novelli, Lei Peng and Jessica Khalil October 28, 2008.](https://reader030.fdocuments.net/reader030/viewer/2022032701/56649c995503460f949567d2/html5/thumbnails/1.jpg)
Technology Giant of the 21st Century
PRESENTED BY: Paula Kim, Jennifer Novelli, Lei Peng and Jessica Khalil
October 28, 2008
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Public company focused on search services Operates web sites at many international
domains Corporate clients: advertisers (cost effective
advertising, content publishers (revenue generating search services)
Products & Services
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Components
Gmail Google Transit Google Maps Google Scholar Google Glossary Google Notebook Google Chrome Google Phone Android software
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Phone and Android
Google Phone rivals Apple’s iPhone Android software Gives users freedom to
download coded apps from
other developers
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in the U.S.:
Company Philosophy:
Never settle for the best
Has proven this through innovation of technology
and increasing the value of it’s products.
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Expansion into a new market by creating their own internet browser. Identifying consumer’s needs and creating a browser that’s
satisfied those needs. Start from scratch with the basic browser and innovate from there. Launched September 2, 2008 Features:
- High Speed: Chrome's average per-page rendering time clocked in at 77.28 milliseconds (Internet Explorer 220.64 ms)
- Security: Multi-process architecture
- Stability: Each web application is run in its own environment
- Simplicity: No menus or toolbars.
Following the path of Chrome
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Initial Problems with Chrome:
- If you left a tab while it was loading, it wouldn’t load
- Wouldn’t load some pages (video sites)
- Wouldn’t load with Windows Vista
- Doesn’t work with MAC computers
How Google Has Reacted:- List of “Known Issues” online
- Listen to customers’ problems
- Has fixed most of the problem
- Developing MAC version
Beginning of the “Browser War”- Internet Explore 8, Firefox 3.1, and Apple Safari
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in ChinaFrom global to local
2000• Generic Chinese version of Google
2005• Research center launched
2006• Google.cn launched
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Tibetan freedom and international
developmentNo pro Tibet articles
Chinatibet news.com
Tibetan government website
Tibetan Riot
Difference between Google.com and Google.cn • Redirect to Chinese
websites • Selected articles
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in China
2007--- Partner with China Mobile
Google search available on mobile phone
2008 --- Partner with Kingsoft.Powerword
Add new features on translation software
After Google.cn
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Market Share:
~ In the U.S. ~
~ Internationally ~
- Domination of international search landscape- Search “audience” grew 10% (’06 - ’07); total Internet audience grew 8%
- France (27%) - Spain (21%)- U.S. (8%)
CoreSearchEntity Jul-08 Aug-08
Point ChangeAug-08 v. Jul-08
Total CoreSearch
100.0%
100.0% N/A
Google Sites 61.9% 63.0% 1.1
Yahoo! Sites 20.5% 19.6% -0.9
MicrosoftSites 8.9% 8.3% -0.6Ask
Network 4.5% 4.8% 0.3
AOL LLC 4.2% 4.3% 0.1
Share of Searches (%)
http://marketshare.hitslink.com/report.aspx?qprid=4&qpmr=100&qpdt=1&qpct=3&qptimeframe=M
http://digitaldaily.allthingsd.com/20080918/report-google-search-market-share-huge-again/
TOTAL MARKET SHARE – SEPT. 2008
Competition &
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…The Pact
~ Argument for ~ Serve advertisers & users
more efficiently Not a merger Wouldn’t remove a competitor Wouldn’t prevent Yahoo! from
making similar arrangements No price increases for Google
advertisers Google has been in contact
with antitrust regulators
~ Argument against ~ Objection against alignment of2 largest players in Internet ads(Antitrust challenges) Would create a strategic barrieragainst Microsoft Online search advertising toocomplicated
&
- June 2008 - Yahoo! announced a non-exclusive partnership with rival Google
- Still at an early stage in settlement negotiations, this pact would entail a 10-year deal
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Monday Oct. 20, 2008 CEO Eric Schmidt - Google will make fewer acquisitions
and hire at a slower rate Advertising budgets are “under stress” Profit growth slowed to its lowest level this year last
quarter Sales down 45% in 2008 due to investor concerns that a
weakening global economy will hurt ad sales Predicted loss in sales through 2010: $6.7 billion Schmidt endorsed Obama Oct. 20
CEO Eric Schmidt
& The Economy Today
Barack Obama with Schmidt at Google – Nov. 2007
~ Financial Crisis ~
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Sources
Slides 11-13 http://googleblog.blogspot.com/2006/02/testimony-internet-in-china.html http://www.nytimes.com/2006/04/23/magazine/23google.html?
pagewanted=1&_r=2&ex=1303444800Slides 14-17
http://news.cnet.com/8301-13860_3-9967498-56.html http://news.cnet.com/8301-10784_3-9967369-7.html?tag=mncol;txt http://digitaldaily.allthingsd.com/20080918/report-google-search-market-share-h
uge-again/ http://searchenginewatch.com/showPage.html?page=3625072 http://marketshare.hitslink.com/report.aspx?
qprid=4&qpmr=100&qpdt=1&qpct=3&qptimeframe=M http://online.wsj.com/article/SB122393254528030085.html?
mod=googlenews_wsj http://www.time.com/time/magazine/article/0,9171,1158961,00.html