Post on 28-Jul-2015
THE PHILIPPINESONE OF THE GREAT UNDISCOVERED ADVENTURES OF THE WORLD
Photo courtesy of TravelTrilogy.com
We are at the center of the fastest growing region in the world.
7107I s l a n d s
Photo courtesy of TravelTrilogy.com
101MP o p u l a t i o n
60%< Age of 30
11M Filipinos WorldwideA Diaspora of
Areas
*CAPITAL*Capital = 1 Million
3 10of the World’s Best Beaches
OUT OF
Photo courtesy of ElNidoResorts.com Source: CNN, Condé Nast
Sources: Pearson Global English, Business English Index & http://static.globalenglish.com/files/GlobEng_BEIreport%202013_EN_A4_FINAL.pdf
WE SPEAK ENGLISH
MIDDLE CLASS VS. TOTAL POPULATION
Source: Estimates for the size of PH middle class range from 20% to 25% of total population. http://adb.org/sites/default/files/pub/2010/economics-wp217.pdf http://www.ovcrd.upd.edu.ph/wp-content/uploads/2013/02/OVCRD-PPT-SOLAIR2.pdf
52%of the Population is on the Internet
101%Mobile PenetrationPhoto courtesy of jto.s3.amazonaws.com/
50%Smartphone Penetration by 2015
Photo courtesy of s.yimg.com
88%of all Mobile Internet users are under 35
TWO TELCO ENVIRONMENT…
LTE Capable Population Coverage98%&
t
16…AND IT’S A PREPAID MARKET
Prepaid Subscribers Postpaid Subscribers
Dow
nloa
d Sp
eed
(Mbp
s)
0
5
10
15
20
25
Australia Italy Brazil HK Denmark Canada Sweden S. Korea UK France Germany Mexico Russia Japan USA Philippines
5.36.5
11.912.412.913.6
17.317.318.6
19.219.320.1
212122.2
24.5
WIRELESS SPEED IN THE PHILIPPINESSource: OpenSignal
LOCAL PHONE BRANDS ARE STRONG
Source: IDC Asia/Pacific Quarterly Mobile Phone Tracker, February 2015
Rank Vendor 2014 Market Share
1 Cherry Mobile 21.9%
2 Samsung 13.3%
3 MyPhone 11.2%
4 Lenovo 6.5%
5 Torque 4.8%
Others 42.3%
Philippines’ Smartphone Shipments 2014
LOCAL BRANDS
GOOGLE’S ANDROID IS DOMINATING THE MOBILE MARKET
60% 22%>Sources: IDC, Statcounter
We are Social.
Twitter97% / 81%
FASTEST GROWING ECONOMY IN ASIA… ahead of the rest of SEA
Ann
ual G
DP
Gro
wth
R
ate
5%
5.75%
6.5%
7.25%
8%
2012 2013 2014 2015
6.4%6.1%
7.2%6.8%
Source: Worldbank
Photo courtesy of rter.info
Credit Card Penetration
Cash is King.
Banked5% 20%
THE CURRENT ROSTER OF STARTUP ROCKSTARS …
…BUT THE NEXT GENERATION IS GETTING READY!
FOREIGN INVESTORS BACKING LOCAL STARTUPS
LARGE ADDRESSABLE
MARKETYOUNG MOBILE 1ST
WITH DISPOSABLE
INCOME
LOVE TO EXPERIMENT
If Everything Fails: We’ve got MANNY PACQUIAO. We are fighters. We are unafraid to fight the big battles!
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This deck was prepared by the Kickstart team for the Philippines’ Market Expansion track at the TechInAsia Singapore 2015 conference.
Special thanks to Hannah Javelosa for the design & graphics and team Peekawoo for granting us the rights to use some of their images.
Should you have any questions, feel free to send us an email to info@kickstart.ph .