THE PHILIPPINESONE OF THE GREAT UNDISCOVERED ADVENTURES OF THE WORLD

Photo courtesy of TravelTrilogy.com

We are at the center of the fastest growing region in the world.

7107I s l a n d s

Photo courtesy of TravelTrilogy.com

101MP o p u l a t i o n

60%< Age of 30

11M Filipinos WorldwideA Diaspora of

Areas

*CAPITAL*Capital = 1 Million

3 10of the World’s Best Beaches

OUT OF

Photo courtesy of ElNidoResorts.com Source: CNN, Condé Nast

Sources: Pearson Global English, Business English Index & http://static.globalenglish.com/files/GlobEng_BEIreport%202013_EN_A4_FINAL.pdf

WE SPEAK ENGLISH

MIDDLE CLASS VS. TOTAL POPULATION

Source: Estimates for the size of PH middle class range from 20% to 25% of total population. http://adb.org/sites/default/files/pub/2010/economics-wp217.pdf http://www.ovcrd.upd.edu.ph/wp-content/uploads/2013/02/OVCRD-PPT-SOLAIR2.pdf

52%of the Population is on the Internet

101%Mobile PenetrationPhoto courtesy of jto.s3.amazonaws.com/

50%Smartphone Penetration by 2015

Photo courtesy of s.yimg.com

88%of all Mobile Internet users are under 35

TWO TELCO ENVIRONMENT…

LTE Capable Population Coverage98%&

t

16…AND IT’S A PREPAID MARKET

Prepaid Subscribers Postpaid Subscribers

Dow

nloa

d Sp

eed

(Mbp

s)

0

5

10

15

20

25

Australia Italy Brazil HK Denmark Canada Sweden S. Korea UK France Germany Mexico Russia Japan USA Philippines

5.36.5

11.912.412.913.6

17.317.318.6

19.219.320.1

212122.2

24.5

WIRELESS SPEED IN THE PHILIPPINESSource: OpenSignal

LOCAL PHONE BRANDS ARE STRONG

Source: IDC Asia/Pacific Quarterly Mobile Phone Tracker, February 2015

Rank Vendor 2014 Market Share

1 Cherry Mobile 21.9%

2 Samsung 13.3%

3 MyPhone 11.2%

4 Lenovo 6.5%

5 Torque 4.8%

Others 42.3%

Philippines’ Smartphone Shipments 2014

LOCAL BRANDS

GOOGLE’S ANDROID IS DOMINATING THE MOBILE MARKET

60% 22%>Sources: IDC, Statcounter

Facebook

We are Social.

Twitter97% / 81%

FASTEST GROWING ECONOMY IN ASIA… ahead of the rest of SEA

Ann

ual G

DP

Gro

wth

R

ate

5%

5.75%

6.5%

7.25%

8%

2012 2013 2014 2015

6.4%6.1%

7.2%6.8%

Source: Worldbank

Photo courtesy of rter.info

Credit Card Penetration

Cash is King.

Banked5% 20%

THE CURRENT ROSTER OF STARTUP ROCKSTARS …

…BUT THE NEXT GENERATION IS GETTING READY!

FOREIGN INVESTORS BACKING LOCAL STARTUPS

LARGE ADDRESSABLE

MARKETYOUNG MOBILE 1ST

WITH DISPOSABLE

INCOME

LOVE TO EXPERIMENT

If Everything Fails: We’ve got MANNY PACQUIAO. We are fighters. We are unafraid to fight the big battles!

28

This deck was prepared by the Kickstart team for the Philippines’ Market Expansion track at the TechInAsia Singapore 2015 conference.

Special thanks to Hannah Javelosa for the design & graphics and team Peekawoo for granting us the rights to use some of their images.

Should you have any questions, feel free to send us an email to info@kickstart.ph .