Post on 16-Apr-2017
Nicolas, CMO. Designer & Brand Developer. Several Design cour-
ses, EP Vale do Rio.
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Bruno, CFO. Manager and Commercial, co-founder of VS2 Media.
Sérgio, CIO. Addition to Computers Engineering has training in Web Development and Sound Analysis
Hugo, CEO. Elect.Engineer (IST), Lisbon MBA. Partner and co-founder of Electric Planning.
The Team
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Opportunity
• Connectivity created new concepts, smartphone apps, geo based apps, peer to peer platforms
• Sports & Leisure is part of our Life & Dreams
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Challenge • How can we use technology to experience Sports in a different way?
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The Problem For Users
• Don´t have a team or partner to play, or don’t know anyone with the same sports preferences
• Despite Web 2.0 several games & events canceled due to lack of quorum
REACH?
TIME CONSUMING
INEFFICIENT!
FRIENDS ONLY
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The ProblemFor Partners
• The main focus is still Mass Media Advertising
• Don’t have a Direct Marketing tool on social media or on the Web
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The SolutionThe Service
• Where Sports Fans find other Sports Partners, or Teams
• An Online Platform to Offline Sports Encounters• A Direct Marketing tool, football brands advertise on football page
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The SolutionThe Service
• and Team-up Sports will automatically link People
• Organize your event and open public vacancies• Or you can put yourself available to play a certain sport in a certain area
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Business Model • Freemium Model
• Premium offered in promotions, and referrals
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Business Model
• Direct Marketing with high engagement
• Premium get exclusive access to the main page
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Business Model • Professionals will be shown
to their related sport events
• The users data base is a major asset to professionals
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UnderlyingMagic & IT
• Every event or person is Geotagged
• Algorithms and Intelligence in the Platform:• If a person misses an confirmed event it will start to decrease in the list
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MarketPortugal
• Both approaches result in a Market of roughly 2 Million.
• Top Down Approach
• Bot
tom
Up
Appr
oach
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• Younger, more keen to practice team sports
• Higher education, higher the sports frequency
• Sports Highly correlated with age and education:
EARLYADOPTERS
EARLYMAJORITY
LATEMAJORITY LAGGARDS TimePIONEERS
Student Regular Sports18-35
Class A, B, C 25-39
Regular Sports
Class C, D; 18-39 Regular Sports
Class C, D; 40-54 Ocasional
Sports
Student Class A, B; 25-39Ocasional
Sports
Class A, B; 40-54
Ocasional Sports
Class A, B; 40-54 Ocasional
Sports
Class C , D; 40-54 Regular Sports
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Marketing & Sales
• From day 1, Team-upSports must serve the Sports Community
• The focus is Getting, Keeping & Growing Users
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• Competition in the same industry, but in different areas…
• 2 similar companies, with more than 2 Points of Parity (PoP) are “Sporbro” and “Totally Sporty”
Low credibility
High credibility
Low P. off Parity
High P. off Parity
Easy Acess to Data
Hard Acess to Data
Low Quality High
Quality
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•Funding:Y1: 20 k€Y1: 80 k€Y2: 80 k€
Projections Milestones
Year 1 Year 2 Year 3 Year 4 Year 5
TOTAL REVENUES 4.344 20.826 76.397 204.591 335.503
TOTAL COSTS 28.500 41.200 61.200 86.400 109.400
NET PROFIT -24.156 -20.374 11.170 86.871 166.186
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• In the end of every step or phase, revaluations of the next steps and goals
• Status and Timeline:
• Kick-Off: September 2012!
FILL UP THE SPACEBecome a requested Player
Organize Games