Post on 15-May-2015
description
An Introduction to TDG Financial
© All contents are the intellectual property of TDG Financial 2010
September 2010
‘Brand Engagement’ is TDG’s way of bridging the gap between what a business is offering and a client’s motivation to buy – aligning the two in a purchase window creates engagement and helps your marketing budget work more effectively.
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What we’re famous for...
Introducing...
Specialist financial integrated communications agency
Established since 1989
Highly experienced team of brand & marketing consultants, PR specialists, digital experts and creatives
National & international marketing communications
Proven track record of creating successful strategies, brands & communications that deliver results
Experience of..
Personal & commercial lines, Lloyd’s and London Market
Direct individual, corporate & affinity distribution
Intermediary distribution marketing
Delivering strategies & communications aligned to ROI
Effective marketing delivery to UK and overseas client sites
Developing digital solutions for the insurance industry
Public relations campaign execution
BRAND IDENTITY
PROPOSITION
Our Approach...
RESEARCH
INSIGHT
STRATEGY
PRCommunications StrategyPublic & Press Relations
Crisis ManagementLocal PR Coordination
ADVERTISINGMedia Planning & Buying
Integrated Campaign Development
Advertising Creative
CREATIVEAnnual reports
Flagship literatureProposition Collateral
NewslettersStyle guidelines
DIRECT COMMUNICATIONS
Direct StrategyCreative & Production
Fulfilment & Monitoring
EVENTS & EXHIBITIONS
Corporate eventsBespoke exhibition stands
Promotional itemsPre-&Post Show
Marketing
DIGITALDigital Communications Website Design & Build
Online Marketing & EmailSearch & Social MediaMultimedia Production
INTEGRATED COMMUNICATIONS
Communication Monitoring, Evaluation & ROI Reporting
Why TDG...
Unique blend of strategic marketing, creative, PR and digital communications
Insurance sector expertise (including London Market) and able to bring in experience from other sectors
Strong track record in dealing with clients‘ international operations - both in Europe and across the globe
Nimble, highly reactive agency with a keen focus on customer service
No juniors deal with clients - your account will be managed by those who pitch
Some of our client experience...
ACE EuropeanAIG DirectAcumusAmerican Express InsuranceAXA Travel InsuranceEurop AssistanceExpacareExpatriate HealthcareFirst AssistGoodhealth Worldwide (Aetna)Insurefor.comJardine Lloyd Thompson Monument Insurance BrokersPrimary Group
PoundGates Insurance GroupRock InsuranceSSPStrategic Insurance ServicesUK Underwriting
Others include:AWD Group PlcMan Group PlcTibra Capital ManagementSWIP (Scottish Widows)Imperius Asset ManagementSociete Generale...
A brief cross-section of our work...
Scottish Widows...
ClientOne of the UK’s most recognised financial services brands. Owned by Lloyds Banking Group since 2000
InvolvementCommissioned to develop a coherent and powerful sales strategy for business development through IFAs. Output included content development and copywriting, design for a suite of product information literature including brochures, 'sales aids' and 'reasons why' leaflet for discretionary IFAs
Pound Gates Insurance...
ClientRisk management and Insurance group providing services to corporate clients and insurance brokers
InvolvementDeveloped proposition around the child care insurance sector. Executed fully integrated campaign: print & online advertising as well as targeted communications to prospects and clients. Developed a fully e-commerce enable website - the first sector
AXA Travel Insurance & Ryanair...
ClientAXA Travel Insurance
InvolvementTDG is retained by AXA travel insurance to handle the marketing for their affinity agreement with Ryanair - mainly online although a number of offline projects have been undertaken. Activity involves strategic direction together with online campaign concept development, execution and reporting. TDG is also tasked with examining how travel insurance conversions can be increased within the Ryanair online flight booking process.
Rock Insurance...
ClientLeading UK travel insurance provider
InvolvementDevelopment of strategic marketing plan aligned with business objectives. Design and build of new website with fully integrated e-commerce capabilities and a range of corporate and product collateral
Man Investment Group...
ClientWorld’s leading alternative investment management business, delivering investment solutions to private and institutional clients
InvolvementTDG appointed exclusively as global corporate marketing agency. Successfully re-positioned Man Investments over a period of five years helping to increase group AUM to $44bn
Kaplan Financial...
ClientLeading educational and membership institute for the accountancy and tax industry
InvolvementSuccessful brand and proposition rationalisation and development led to creative application across a range of communication material and development of new website
Goodhealth Worldwide...
ClientInternational health insurance provider for expatriates with offices in the UK, Dubai, Miami, Shanghai, Hong Kong and Indonesia
InvolvementDelivered fully integrated marketing strategy and implemented activities across all global locations over a five year period. Output included all documentation, advertising, award-winning e-commerce website and all public relations activity.
AWD Group Plc...
ClientAWD (now AWD Chase de Vere) is one of the largest and most widely respected firms of independent financial advisers in the UK
InvolvementCommissioned to develop marketing strategy and plan for UK re-brand. Rollout included collateral development, advertising, direct marketing and sales support materials and culminated in successful merger with Chase de Vere after 3 years of involvement.
Expacare...
ClientInternational private medical insurer with office locations around the world
InvolvementStrategic marketing and proposition development role role driving activity across all global regions. Output included corporate advertising, website redesign and email, corporate collateral and PR.
Primary Group...
ClientLeading UK-based MGA
InvolvementStrategic marketing, brand development and digital marketing. Responsible for developing wholesale travel insurance marketing communications and affinity marketing, as well as creating micro campaigns
TDG were appointed by virtually all Primary Group companies including: Europea, Health for Industry, Primary Direct, Goodhealth, Rural Insurance and Monument
Canada Maritime...
ClientNorth American and European shipping line. Part of CP Ships
InvolvementDevelopment of international marketing strategy and new brand approach. Media planning & PR strategy and re-evaluation of GSA sales effectiveness and marketing. Multi-Channel & Execution Service Provision
Results included, brand repositioning to ‘North Atlantics’ Favourite Line’, with 120% uplift in sales & 85% uplift in GSA Sales becoming most profitable line in CP Ships portfolio
Tibra...
ClientAn independently owned and operated securities trading house
InvolvementDevelopment of key messages to make Tibra stand out in a crowded market and attract key trading talent. Output included new website, brochure and exhibition stand as part of a global recruitment launch.
© All contents are the intellectual property of TDG Financial 2010
September 2010
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