VGC Financial Services Credentials
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Transcript of VGC Financial Services Credentials
Who are we?
Think of us as creative strategists…• Ranked No. 4 of all design houses in India by the Brand
Equity Agency Reckoner 2012
• Ranked as one of India’s Greatest Brand Builders by CMO Asia
• Offices in Mumbai and Bengaluru
• With a staff of 30 professionals
…who use design as a management tool to help your brands succeed
We increase a brand’s creative quotient through strategic cutting-edge solutions
And help you reap returns on your investment through our result-oriented brand recommendation
We call this DESIGNOMICS
DESIGNOMICS WAS A REGULAR SEGMENT ON LOGO, BLOOMBERG UTV, CURATED AND PRESENTED BY MS PREETI VYAS.
The series primarily showcased effectiveness and ROI of Strategic Design specializations, through the eyes of senior management in businesses such as the Aditya Birla Group, Mahindra and Mahindra, Piramal, Titan , Future Group and Godrej to name a few. The show equally talks to the Business community as it does to the Design professionals.
LAST YEAR, THE REACH OF DESIGNOMICS WAS EXTENDED TO AWARDS FOR BUSINESSES THAT HAVE CREATED GREATER RETURN ON INVESTMENT THROUGH DESIGN INTERVENTION.
Over 100 insightful casestudies for blue-chip clients
What you should expect from us
VYAS GIANNETTI CREATIVE ©
• Proprietary VGC approach
• Endorses the value of strategic integration of Design in Business
• Puts to work the power of design to influence live and shape the way businesses create value
• Recognize the importance of holistic design intervention to deliver ROI
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
And a great team & new knowledge & skill sets through & throughSTRATEGY | BRANDING | COMMUNICATION & NEW MEDIA | PACKAGING | RETAIL DESIGN
VYAS GIANNETTI CREATIVE ©
Preeti began her journey with Asia’s premier Design school, the National Institute of Design (NID) in Ahmedabad. Specializing in Graphic Design and Visual Communication, she embarked on a dual career path, gliding through Advertising while powering Specialized Design projects.
Preeti is recognized as one of the 50 most influential women by Verve magazine, and ranked amongst the 50 most influential women in media, marketing and advertising by Impact Magazine. She is also ranked as one of the top creative minds by The Economic Times, and named as one of the 25 most powerful women in Indian business by Business Today, and ‘Creative Professional of the Year’ at the Indira Awards for Marketing Excellence. Preeti has been a columnist on Design for Bombay Times and Impact, and has recently curated and presented a show on Design called Designomics on Bloomberg UTV, interviewing Design savvy captains. of Industry.
Preeti Vyas
VYAS GIANNETTI CREATIVE ©
Graduated from Art Center College of Design. Michel is a creative director, a manager and an educator. He specializes in the area of strategic product direction and branding, trends analysis and anthropology. He has a clear understanding of the dynamic between marketing and design and the resulting brand assimilation into culture.
His past experience: Creative Director/Mentor of VGC, ranked among the top four Indian Design agencies by The Economic Times, based in Mumbai and Bangalore, India; Creative director at Marware (in alliance with Apple); Creative director at PiperJaffray; and partner of Bergeron Hamel, Montreal/New York City/ Atlanta/Mexico City.
Michel Beregeron
VYAS GIANNETTI CREATIVE ©
Ninee Rao
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Ninee Rao is a Brand Planner & Retail Design Strategist with an overall experience of 8 years. An NID design graduate, she brings with her a diverse experience, first as creative director for Grey’s Retail division and then as Account Planner on their various Bangalore brands.
She has been involved with creation of brand positioning & strategy for brands across categories like Fortis Healthcare, Britannia, USL, Dell, 3M, ITC Kitchens of India, Pigeon Home Appliances etc. She also brings with her rich experience from work in the retail design segment where she was responsible for creating retail brand identities for Samsung, Pepsi & Suzlon, RL 1854, Roncato, Terminal [Salora] and ITC’s Cigarette & Cigar brands.
Among other things she has a keen interest in design movements and flair for critical design writing.
a talented team across geographies&
VYAS GIANNETTI CREATIVE ©
Snapshots of Work
VYAS GIANNETTI CREATIVE ©
Financial Services Credentials1. IndusInd Bank2. Birla Sun Life
a) Insuranceb) Mutual Fundsc) Distribution
IndusInd BankBrand Identity
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Birla Sun LifeStrategic Communication
Children’s Dream PlanFlexi Life Line PlanFlexi Life PlanSupremelife PlanFlexi Cash FlowFlexi Save PlusRidersProtection PlanSecurelife Retirement PlanClassiclife PremierLife CompanionWomen FirstPrimelife Premier Plan
Insurance Products
Children’s Dream Plan adsChildren’s Dream Plan Campaign
Children’s Dream Plan ads
Children’s Dream Plan ad innovation
Flexi Life Line PlanAd Campaign
Flexi Life Line PlanFlyer 1
Flexi Life Line PlanFlyer 2
Flexi Plan Ad Campaign with Kapil Dev as Brand Ambassador
Flexi PlanEvent collaterals
Supreme-Life InsuranceAd Campaign
Supreme-Life InsuranceFlyer
Life Companion PlanCampaign
Life Companion PlanFlyer
ClassicLife PremierCampaign
ClassicLife PremierFlyer
Retirement planFlexi Secure Life II Retirement PlanCampaign
Campaign for NRI MarketInsurance Plan for NRI’s
Marathon AdThe Terry Fox Marathon of Hope Campaign
Unit-Linked Plan Ads
Together for Life PlanCampaign
Award AdAward and Recognition Ad
Employee Referral Scheme postersInternal communications Posters
Internal communications Mailer
1. Birla Sun Life Insurance - Shakti 2. Flexi Life Line Plan3. Flexi Plan4. Supreme Life Insurance and Investment
Plan5. Mutual Fund
Television commercials conceptualized and developed by VGC
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Birla Sun LifeMutual Funds
Long-Term Advantage Fund
Monthly Newsletters
Language ad
Monthly Newsletters
Equity Fund
Birla Cash Plus
Special Situations Fund
Birla Advantage Fund
Birla Sun Life Tax Relief
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Birla Sun LifeDistribution
Posters
AdsBirla Sun Life | DistributionAd Campaign
BrochureBirla Sun Life | DistributionBrochure
Thank you
www.vgc.in