ONLY 40% OF MARKETERS ARE USING GOOGLE+,

BUT MANY PLAN TO CHANGE THAT… WHY?

Andri ViiandNB! 01.06.2012

plus.google.com/105130307481212721689

Step one in every strategy - facing the facts Yes - Google has fucked up beforeNo - Google + is not going away

Point: Time for marketers like me to start facing the situation and learning to make use of it..

Google history with Social..

Sorry.. history does fit into one slide.. or one hundred.. LINK

User statistics.. (almost fact)

About 170 million Google+ users.

Why Google+ matters?

Answer is in the name - Not a website.. not application.. it is - company strategy.

"This is just the next version of Google.

Everything is being upgraded. We already have users.

We’re now upgrading them to what we consider Google 2.0."

One step in strategySearch, plus Your World(since January)

Photos from you and your friends

Google+ content from your circles

Profiles in search

Related people and pages

SEO?

How Google + effects results? More people add you and more there is sharing activity the better are your changes to appear in search..

Google pages for businessCreating is very easy..

Power of Circles

Businesses will be able to categorize followers by demographics, interests, purchasing habits, etc. This way, a company can communicate with specific groups based on who they are and what they want to hear.

Next Action:Set up multiple circles for your target audience.

Google Hangouts

Free and easy video conferencing for masses.Interviews, client meetings etc. Clever additions● Screensharing and Google Docs sharing● Hangouts On Air

Broadcast your Hangouts live and record them as YouTube videos.

● Add phone participants.

Google(+) Local

Simple way to discover and share local information. Featuring Zagat's (restoran ratings and reviews site now owned by google) scores and recommendations from people you trust in Google+. It’s integrated into Search, Maps and mobile and available as a new tab in Google+ —creating one simple experience across Google.

Integrate with your website

Widget

ButtonBadgeNB! Associates page with G+ page

Heck.. why not +1 your campaign email?

Mailchimp has this built in ..

Tip: Install Google+1 buttonfor Chrome

Next Actions

● Create personal profile● Create page for business

With good photos and "about" page.● Install Google +1 button to your Chrome● Create multiple circles with target audience● Find and follow people in target audience● Post messages of value with Call to Actions

(repost old but relevant old blog posts :-)

Final step

● Measure and start again ..

Ripples tool for posts

Social Reports in Google Analytics

Google+ and transparency

● Information already leaking out of Google○ Internal discussion leaked accidentaly○ Google internal meeting recorded and shared (on

purpose)

Google Project Glass

Google Project Glass (available by Christmas?)

Thank you!

Order your first +1 campaign today