Takipi's Iris Shoor on Content Marketing: Zero to 70K uniques per month

Post on 06-Jul-2015

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Iris Shoor is the co-founder and VP of Product and Marketing at Takipi — a Heavybit member company that helps developers understand when and why production code breaks. In just a few months she grew Takipi's developer blog from zero to 70,000 unique visitors. To watch her complete presentation visit http://www.heavybit.com/library/video/2014-11-11-iris-shoor

Transcript of Takipi's Iris Shoor on Content Marketing: Zero to 70K uniques per month

Hi

Which  content  to  write?

Hmm…What’s  working  for  other  blogs?

Best  Content

70  blogs,  Avg  250  posts  each…

Which  content  performs  best?    

X  vs.  Y

Research,  backed  by  numbers.

7  Tools  to…

Best  Titles

Use  negaHve  terms:  kill,  nightmare,  dead,  war,  blood,  dark

Use  lose  over  win  

Show  me  the  numbers  (the  bigger  the  beLer)

Piggybacking  cool  brands  

Coding  Content  

When  developers  are  asked  to  help  with  markeHng:  

What’s  next?

My  post  is  ready!

Where  do  other  sites  get  their  traffic  from?

VoHng  websites

www.reddit.com/domain/www.takipiblog.com  

Republishing

NewsleLers

Wikipedia

stats.grok.se  

Q&A  Websites

Google+

Thanks!

Iris.shoor@takipi.com

@irisshoor

www.startupmoon.com