Takipi's Iris Shoor on Content Marketing: Zero to 70K uniques per month
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description
Iris Shoor is the co-founder and VP of Product and Marketing at Takipi — a Heavybit member company that helps developers understand when and why production code breaks. In just a few months she grew Takipi's developer blog from zero to 70,000 unique visitors. To watch her complete presentation visit http://www.heavybit.com/library/video/2014-11-11-iris-shoor
Transcript of Takipi's Iris Shoor on Content Marketing: Zero to 70K uniques per month
Hi
Which content to write?
Hmm…What’s working for other blogs?
Best Content
70 blogs, Avg 250 posts each…
Which content performs best?
X vs. Y
Research, backed by numbers.
7 Tools to…
Best Titles
Use negaHve terms: kill, nightmare, dead, war, blood, dark
Use lose over win
Show me the numbers (the bigger the beLer)
Piggybacking cool brands
Coding Content
When developers are asked to help with markeHng:
What’s next?
My post is ready!
Where do other sites get their traffic from?
VoHng websites
www.reddit.com/domain/www.takipiblog.com
Republishing
NewsleLers
Wikipedia
stats.grok.se
Q&A Websites
Google+
