Post on 16-Jan-2017
From Tagging to Folksonomy: Going Beyond “Bookmark This”
Thomas Vander WalPresented to: Association of Alternative Newsweeklies
San Francisco, CA, USA :: 31 January 2008
InfoCloud Solutions, Inc. - 2008
What Is A Tag?
InfoCloud Solutions, Inc. - 2008
Tagging: Definition
❖ Simple data/metadata externally applied to an object
❖ Used for sorting
❖ A hook for aggregating
❖ Provides identifier and/or description
❖ Personal markers
History of Tagging
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The “F” Word
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Folksonomy
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❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval
❖ The tagging is usually done in a social environment (shared and open to others)
❖ The act of tagging is done by the person consuming the information
Folksonomy: Definition
InfoCloud Solutions, Inc. - 2008
The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may come from inferred understanding of the information/object.
Folksonomy: Value
The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning
People are not so much categorizing, as providing a means to connect items(placing hooks) to provide their meaning in their own understanding.
InfoCloud Solutions, Inc. - 2008
“The beauty of tagging is that it taps into an existing cognitive process without
adding much cognitive cost”
Rashmi Sinhahttp://www.rashmisinha.com/archives/05_09/tagging-cognitive.html
InfoCloud Solutions, Inc. - 2008
Every person is an expert in their own vocabulary (tags)
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Every Tag is Sacred
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Object Identity
Metadata
Interest
VocabularyDefinition
Folksonomy Triad
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Object Identity
Metadata
Definition
Vocabulary
Terminology
Interest
Culture
Community
Dual Folksonomy Triad
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Finding More Objects
Metadata
Object 1 Identity Object 2
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Folksonomyvs.
Taxonomy
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Taxonomy Folksonomy
Business Reader
Article
Taxonomy vs. Folksonomy
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Taxonomy Folksonomy
Taxonomy & Folksonomy
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70% of Folksonomy tag terms not in Taxonomy
J. Trant regarding Steve.museum
InfoCloud Solutions, Inc. 2008
Terms Around an Object
Taxonomy Folksonomy
- Ball- Sphere- Blue- #A6437
- Ball (89)- Circle (63)- Blue (23)- Orb (11)- Sphere (6)- Gradient (3)- ToBuy (3)- Darkblue (2)- Round (2)- … 26 more
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Part #A6473 Terms
0
22.5
45.0
67.5
90.0
A6473
Distribution of TermsValidate
taxonomyor add totaxonomy Interest
& watch
Value inSynonyms &Unique views
InfoCloud Solutions, Inc. 2008
Part #A6473 Terms
0
22.5
45.0
67.5
90.0
A6473
Distribution of TermsValidate
taxonomyor add totaxonomy Interest
& watch
Azure
InfoCloud Solutions, Inc. - 2008
So, Who Tags?
InfoCloud Solutions, Inc. - 2008
As much as 28% of Americans have tagged
Pew Internet Life Project: Report on Tagginghttp://www.pewinternet.org/PPF/r/201/report_display.asp
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Daily 7% of people on the Web in the U.S. tag
Pew Internet Life Project: Report on Tagginghttp://www.pewinternet.org/PPF/r/201/report_display.asp
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Daily 10% of people on the Web in the U.S. tag
Forrester Research 2007
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Why do People Tag?
InfoCloud Solutions, Inc. - 2008
❖ Their OWN use/value first❖ Add Perspective/Context
❖ Missing metadata❖ Emergent Vocabulary❖ Personal descriptors
❖ Refindability❖ Aggregation of information❖ Task-based aggregation
❖ State Interest❖ Sociality
Reasons People Tag
InfoCloud Solutions, Inc. - 2008
Spheres of Sociality
Mob
Collective
Selective
Personal
InfoCloud Solutions, Inc. - 2008
Tools for Tagging Services
❖ Tagging❖ Retrieval❖ Search❖ Identify, assemble, & use a network of similar
taggers❖ Filter❖ Follow
❖ Disambiguation❖ Networking
InfoCloud Solutions, Inc. - 2008
Where Do People Tag?
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Tag Venues
❖ Social Bookmarking del.icio.us, clipmarks, Ma.gnolia❖ Media Flickr, Dabble, LastFM, Viddler❖ Shopping Amazon (US), Buzzillion
❖ Geo-Location Platial, Socialite❖ News New York Times❖ Intranet ConnectBeam, IBM Dogear, Cogenz
❖ Dating Consumating
❖ OS (files) Mac OSX Tiger & Microsoft Vista
InfoCloud Solutions, Inc. - 2008
Tag Venues
Wherever there is a digital object or marker
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Spock - Tagging People
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TagCloud
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TagClouds Best on Granular Items
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The Value of Tagging for Business
In-house Tagging
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In-house Uses
❖ Annotate research
❖ Ease refindability
❖ Access from various devices
❖ Find other’s research
❖ Eases networking & collaboration
❖ Put contacts in context
❖ Cost effective means of building taxonomy
Reader Tagging
Ease of Sharing
Monitoring Reader’s
Annotations
InfoCloud Solutions, Inc. - 2008
❖ Improved understanding of readers
❖ Current terminology (all of it)
❖ Identify market segmentations
❖ Connect to readers with language & taste
❖ Monitor and analyze existing services
Business Gains: Internet
InfoCloud Solutions, Inc. - 2008
Considerations
❖ What services do your readers use?
❖ In-service tagging w/ export to services
❖ Monitoring
❖ Use for reader driven aggregation
You Say, We Say- Moritz Stefaner
http://well-formed-data.net/thesis/
InfoCloud Solutions, Inc. - 2008
Thank You!
InfoCloud Solutions, Inc. - 2008
URL: http://infocloudsolutions.comE-mail: thomas@infocloudsolutions.comE-mail: thomas@vanderwal.netAIM: vanderwalSkype: tjvanderwal