Post on 27-Oct-2015
description
Synchrolog: Simultaneous Travelog
Overview
• Co-evolution of technological trends and social norms have resulted in a blurring of the Audience-Performer role
Notting Hill Carnival (From Soundsystem Audience)
From Performer
• Technology– Personalized data capture (phones/cameras)– Ubiquitous Wireless networks– “Free”, interconnected distribution channels and
archivies (Social networks)• Social Norms– Data sharing– Online personas
• Nigel Williams on Facebook is NOT Nigel Williams on Twitter/ Linkedin
Synchrolog: Travel as Public Digital Narrative
• Initiated by Individuals: Travellers, Event Attendees, Performers
• Digital Narrative that serves to extend the experience spatially and temporally
• Transmedia approach• Enables vicarious consumption by Audience• Facilitates participation by audience
Spatial Extension
• Spatial
From local, individual experience
Geographically distributed online audience: Twitter/Facebook/Blog/Linkedin
Temporal
• Compression – Before: Separation of Experience and Narrative– Now: Simultaneous consumption of experience
and production of narrative• Expansion – Archive enables audience to revisit narrative
Transmedia
• Built on combination of networks and tools– Twitter– Facebook– Pinterest– Tumblr– Google +
Vicarious consumption
• Audience can consume experiences even though not physically present
• Photos• Video• Text
Participation
• Audience can participate • Low involvement ( Facebook likes)• Medium involvement (comments)• High Involvement ( Suggestions for improving
experience)