Synchro Log
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![Page 1: Synchro Log](https://reader036.fdocuments.net/reader036/viewer/2022081504/55cf9bba550346d033a72acb/html5/thumbnails/1.jpg)
Synchrolog: Simultaneous Travelog
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Overview
• Co-evolution of technological trends and social norms have resulted in a blurring of the Audience-Performer role
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Notting Hill Carnival (From Soundsystem Audience)
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From Performer
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• Technology– Personalized data capture (phones/cameras)– Ubiquitous Wireless networks– “Free”, interconnected distribution channels and
archivies (Social networks)• Social Norms– Data sharing– Online personas
• Nigel Williams on Facebook is NOT Nigel Williams on Twitter/ Linkedin
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Synchrolog: Travel as Public Digital Narrative
• Initiated by Individuals: Travellers, Event Attendees, Performers
• Digital Narrative that serves to extend the experience spatially and temporally
• Transmedia approach• Enables vicarious consumption by Audience• Facilitates participation by audience
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Spatial Extension
• Spatial
From local, individual experience
Geographically distributed online audience: Twitter/Facebook/Blog/Linkedin
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Temporal
• Compression – Before: Separation of Experience and Narrative– Now: Simultaneous consumption of experience
and production of narrative• Expansion – Archive enables audience to revisit narrative
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Transmedia
• Built on combination of networks and tools– Twitter– Facebook– Pinterest– Tumblr– Google +
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Vicarious consumption
• Audience can consume experiences even though not physically present
• Photos• Video• Text
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Participation
• Audience can participate • Low involvement ( Facebook likes)• Medium involvement (comments)• High Involvement ( Suggestions for improving
experience)