SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth

Post on 18-Dec-2014

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Brian Solis featured Ad.ly’s Sean Rad and Arnie Gullov-Singh, Klout’s CEO and Founder, Joe Fernandez and Jon M. Chu, Director of Justin Bieber: Never Say Never and creator of The Legion of Extraordinary Dancers.

Transcript of SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth

Welcome to the

EGOSYSTEM@briansolis

#tigerblood

#tigerbloodintern

412,000 clicks in 48 hours

A worldwide trending topic #TigerBloodIntern

#winning

Now you are becoming internet famous

An audience with an audience of audiences

The Social Effect

Attention Aperture

Time

Reach and Resonance

You are already

INDEXED

Elements of Digital Influence

Interest Graph

Social Graph

Reputation Context

Popularity Authority

Reach/Rank Capital

IS THIS INFLUENCE?

INFLUENCE IS NOT

POPULARITYAND POPULARITY IS NOT

INFLUENCE

Influence is the ability to change behavior and cause outcomes

The Spheres of Influence

Outcome

REA

CH

CourseInstant Action Effect

The only measure of influence is “effect”

Everything else is just social hierarchy

WHAT

ARE YOU

GOING TO DO

ABOUT IT?

The future of all of this is

YOURS TO SHAPE