SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
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Welcome to the EGOSYSTEM @briansolis
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Brian Solis featured Ad.ly’s Sean Rad and Arnie Gullov-Singh, Klout’s CEO and Founder, Joe Fernandez and Jon M. Chu, Director of Justin Bieber: Never Say Never and creator of The Legion of Extraordinary Dancers.
Transcript of SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
Welcome to the
EGOSYSTEM@briansolis
#tigerblood
#tigerbloodintern
412,000 clicks in 48 hours
A worldwide trending topic #TigerBloodIntern
#winning
Now you are becoming internet famous
An audience with an audience of audiences
The Social Effect
Attention Aperture
Time
Reach and Resonance
You are already
INDEXED
Elements of Digital Influence
Interest Graph
Social Graph
Reputation Context
Popularity Authority
Reach/Rank Capital
IS THIS INFLUENCE?
INFLUENCE IS NOT
POPULARITYAND POPULARITY IS NOT
INFLUENCE
Influence is the ability to change behavior and cause outcomes
The Spheres of Influence
Outcome
REA
CH
CourseInstant Action Effect
The only measure of influence is “effect”
Everything else is just social hierarchy
WHAT
ARE YOU
GOING TO DO
ABOUT IT?
The future of all of this is
YOURS TO SHAPE
