Marcus JahnkeMarcus Jahnke

SUSTAINABLE INNOVATION THROUGH DESIGN THINKING

Design PhD Conference 2009ImaginationLancasterLancaster University

Marcus Jahnke

• Personal background• The project and study• Reflections• Discussion

Volvo YCC – vad hände egentligen i projektetKan jag ta in det som empiri????Volvo YCC – vad hände egentligen i projektetKan jag ta in det som empiri????

Points of departure

• Many SMEs lack an innovation process with a capacity to develop more radical ideas.

• Design methodology, on condition that it is supported by management, leads to ”organisational surges” that affect the innovation climate positively.

• There is an innovative power in the design process/design thinking that can be used as an alternative or complementary way of working.

HOW?

HOW?How can design methods and design thinking be introduced and utilized in product developing companies, with little or no prior experience with design, to enhance innovation capability?

The Empirical Project

Macro ShowersForbo Flooring Tranemo WorkwearAlfa Laval AB, Heat

exchanger unit

School of Business and LawSchool of Design and Crafts (HDK)

- At Gothenburg University

SVID, Swedish Foundation for Industrial Design

Design ConsultantsVINNOVA- The Swedish Governmental Agency for Innovation Systems

Method:

• Interviews before, during and after

• Observations of workshops (recordings, photos etc.)

• Regular seminars with companies and designers

WHAT?

WHAT?

What occurs when design thinking is introduced by a designer as a model for innovation in firms with little or no previous experience of design?

Management research Innovation research

Artistic research

Me/Design practice

Discussion

TT

Thank you!marcus.jahnke@gri.gu.se