Supermarket Success

Finding and Understanding Emerging Market Trends

@MichaelSansolo

“It Only Changes Everything”

Mark Irby, Publix

Exponential vs. Incremental

The Pace of Change and Reaction

Looking Back/Ahead

• Major Causes of Change

• Lessons of the Past

• What’s Coming Next

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Through The Years

• Economics

• Demographics

• Technology

• Community

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THOSE WHO CANNOT REMEMBER THE PAST ARE CONDEMNED TO REPEAT IT.

George Santayana

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THE PHILOSOPHY OF GEORGE CARLIN

Lessons From the Highways and

By-Ways

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1960

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1960

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Economic Cycles Change Retail

• 1970s: Sears/A&P

• 1980s: Walmart and more

• 2000: Extreme value merchants

• Today: Amazon.com

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The Value Challenge

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Family

Money Time

Personal

The New Battlefield

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Already Gone…?

• Tube Televisions

• Phone Books

• Deposit Slips

• Rolodexes

• Film

• Incandescent Bulbs

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Soon to Follow

• Home Phones

• Stamps

• Gasoline Pumps

• Analog Clocks

• Language Barriers

• Toilet Paper

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Source: AARP Bulletin

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Today’s Young Adults

• Waiting longer to marry

• Longer to have children

• Different goals/different values

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…As Does This

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How the World Talks

• 40% before breakfast

• 540 million Facebook users daily

• 300 million Tweets

• And that’s just the start…

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45% are over 35 years old

40% are 18-34 years old

15% are <18 years old

2011

WHO’S USING SOCIAL MEDIA?

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15% <18 years old

2013e 50% over 35 years old

35% 18-34 years old

Everyone’s Doing It

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Source: Google UX Team Research, The Royal Society, Biological Sciences

Age Old Need, New Method

Primitive man Modern man

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Four Key Steps

LISTEN

UNDERSTAND

PARTICIPATE

CREATE

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How to Start

1 •Define Your Role and Goal

2 •Set Up Your Social World

3 •Engage

4 •Assess and Evolve

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How to Start

1 •Introduce Yourself

2 •Facebook, Twitter???

3 •Learn the Rules

4 •What Success Is

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How to Start

• Building a process

– Internal and external tactics

• Internal issues

– Budget

– Support

– Alignment

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Contact

• www.michaelsansolo.com

• @michaelsansolo

• www.ccrrc.org

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