Supercharging your

Step 1 Optimising your profile

1. Optimising your Profile• Customise your public profile

http://www.linkedin.com/profile/public-profile-settings

• Create a profile badge for your website / blog http://www.linkedin.com/profile/profile-badges

• Improve your blog and website links

• SEO your profile

• Show off your work samples

• Get endorsed

Step 2 Growing your Network

2. Growing your Network

• Use Openlink to send messages

• Export your connections

• Leverage LinkedIn Groups

• @mention tag

• Use advanced search

Step 3 Marketing your Business on LinkedIn

3. Marketing your Business• Optimise your Company Page

• Create showcase pages

• Use LinkedIn Pulse to keep track of industry news

• Experiment with LinkedIn Ads

• Check out Group Stats

• Create your own LinkedIn group

• Publish content to LinkedIn Pulse http://specialedition.linkedin.com/publishing/

• Build a company follow button https://developer.linkedin.com/plugins/follow-company

• Customise your public profile http://www.linkedin.com/profile/public-profile-settings

• Create a profile badge for your website / blog http://www.linkedin.com/profile/profile-badges

• Publish content to LinkedIn Pulse http://specialedition.linkedin.com/publishing/

• Build a company follow button https://developer.linkedin.com/plugins/follow-company