Agenda

1. Overview on online video in iGaming

2. EyeView’s methodology

3. Ten samples of video implementations

4. Questions and answers

3 Misconceptions: Male Teenagers User generated

Online video audience

1. Men accounted for 52% of viewers and women 48%.  

2. 68% of viewers are between the ages of 25 and 64.

3. Approximately 60% of video streamed are “user generated”.

Adoption

*Data: www.emarketer.com

%U.S. online

Adoption of internet

Adoption

*Data: www.emarketer.com

%U.S. video viewers (monthly)

%U.S. online

Adoption of internet vs. online video

Main video uses in iGaming industry

Increase landing page conversion

Improve affiliateperformance

Enhance Email effectiveness

Video Solutions for Performance Advertising

Affiliates

Performance

Traffic

SEM

Videos

Video players

Streaming

Engagement

Ad campaignsViews

Click ThroughsDistribution

Video Performance Advertising

Production

SEO

Landing pages

Conversion

EyeView

MethodologyTested video impact on performance

Ten customer samplesIt’s more than just a video…

1. Triggers

2. Content

3. Action buttons

1. Shouldn’t look like and Ad

2. But should catch attention…

3. Position of the trigger is important

3. Position of the trigger is important

4. Content should be to the point

Full version Short Version

5. Focus on the REAL value proposition

English voice over French voice over

6. Localization and languages are key

Female Male

7. Pace and tone is important

8. Accent is important

Accent results

British Vs. American Accent

9. Call for action- See it hear it click it

10. Test the call for actions!

Summary

1. Online video is mainstream and rapidly adopted

2. A key part of performance strategy

3. Think about your triggers, content and call for action

Increase landing page conversion

Improve affiliateperformance

Enhance Email effectiveness

Video creation

Video optimization

EyeView’s end-to-end solution

Q&Awww.eyeviewdigital.comTal@eyeviewdigital.com