Super Show - How Gaming Operators Use Video to Increase Revenue
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Everybody talks about the benefits of online video but few operators have mastered the power of this medium for driving traffic and converting visitors to players. This session will review the story of operators like 888.com, Mansion, and William Hill, who are ahead of the curve for online video, making it a key part of their performance strategy. The presentation will provide detailed examples of videos that have increased online conversions with an emphasis on what makes these videos so effective for the gaming industry.
Transcript of Super Show - How Gaming Operators Use Video to Increase Revenue
Agenda
1. Overview on online video in iGaming
2. EyeView’s methodology
3. Ten samples of video implementations
4. Questions and answers
3 Misconceptions: Male Teenagers User generated
Online video audience
1. Men accounted for 52% of viewers and women 48%.
2. 68% of viewers are between the ages of 25 and 64.
3. Approximately 60% of video streamed are “user generated”.
Adoption
*Data: www.emarketer.com
%U.S. online
Adoption of internet
Adoption
*Data: www.emarketer.com
%U.S. video viewers (monthly)
%U.S. online
Adoption of internet vs. online video
Main video uses in iGaming industry
Increase landing page conversion
Improve affiliateperformance
Enhance Email effectiveness
Video Solutions for Performance Advertising
Affiliates
Performance
Traffic
SEM
Videos
Video players
Streaming
Engagement
Ad campaignsViews
Click ThroughsDistribution
Video Performance Advertising
Production
SEO
Landing pages
Conversion
EyeView
MethodologyTested video impact on performance
Ten customer samplesIt’s more than just a video…
1. Triggers
2. Content
3. Action buttons
1. Shouldn’t look like and Ad
2. But should catch attention…
3. Position of the trigger is important
3. Position of the trigger is important
4. Content should be to the point
Full version Short Version
5. Focus on the REAL value proposition
English voice over French voice over
6. Localization and languages are key
Female Male
7. Pace and tone is important
8. Accent is important
Accent results
British Vs. American Accent
9. Call for action- See it hear it click it
10. Test the call for actions!
Summary
1. Online video is mainstream and rapidly adopted
2. A key part of performance strategy
3. Think about your triggers, content and call for action
Increase landing page conversion
Improve affiliateperformance
Enhance Email effectiveness
Video creation
Video optimization
EyeView’s end-to-end solution
