Products and Marketing Materials

2006 to 2009

Products & Services

Postpaid Prepaid

Regular Plans

Group Plans

Fixed Load Plans

Simpacks

Call cards

Electronic Loads

Products & Services- Postpaid

Products & Services- Postpaid

Sun’s Group Plans

Sun’s Bandwagon Corporate Testimonial Ads

Victory Liner LBC Rotary Club of Makati

Dizon Farms Hen Lin Zen Zest

Unlimited Products

Products & Services- Prepaid

Regular Loads

XLoads

Products & Services- Prepaid

Call & TextCombo P10

Sun Cellular’s electronic reload service provides “over-the-air” direct load of credits and other Sun prepaid products.

Products & Services- Prepaid)

Expanding Distribution Channels

TOP-UP STRATEGIES:

1. Promote Electronic loading capability to further expand distribution channels to cover small retail shops and fixed booth outlets

2. Offer Low denomination SKUs to cater to budget-conscious consumers.

3. Use M-commerce to fast-track payment and order fulfillment processing between Sun Cellular and exclusive distributors

1. The Power of Voice

2. Group Migration 3. Offer Broadband Wireless Data Services

Use 3G technology to tap the internet users

Acquisition

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Growth of International Business

•Expanded roaming coverage and services – GSM, CAMEL, GPRS, and 3G

•Reached more OFW and Filipino residents abroad through affordable but quality international services – co-branding, load transfer, etc.

•Offered Philippine visitors (transient and long-term) the best-value option to call home

e.g. IDD 10, OK Dial card.

Growth of International Business

Value Added Services (VAS)

SMS TO EMAIL