Sun Cellular Services and Marketing Materials
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Transcript of Sun Cellular Services and Marketing Materials
![Page 1: Sun Cellular Services and Marketing Materials](https://reader035.fdocuments.net/reader035/viewer/2022070515/587930951a28ab7c448b655f/html5/thumbnails/1.jpg)
Products and Marketing Materials
2006 to 2009
![Page 2: Sun Cellular Services and Marketing Materials](https://reader035.fdocuments.net/reader035/viewer/2022070515/587930951a28ab7c448b655f/html5/thumbnails/2.jpg)
Products & Services
Postpaid Prepaid
Regular Plans
Group Plans
Fixed Load Plans
Simpacks
Call cards
Electronic Loads
![Page 3: Sun Cellular Services and Marketing Materials](https://reader035.fdocuments.net/reader035/viewer/2022070515/587930951a28ab7c448b655f/html5/thumbnails/3.jpg)
Products & Services- Postpaid
![Page 4: Sun Cellular Services and Marketing Materials](https://reader035.fdocuments.net/reader035/viewer/2022070515/587930951a28ab7c448b655f/html5/thumbnails/4.jpg)
Products & Services- Postpaid
Sun’s Group Plans
![Page 5: Sun Cellular Services and Marketing Materials](https://reader035.fdocuments.net/reader035/viewer/2022070515/587930951a28ab7c448b655f/html5/thumbnails/5.jpg)
Sun’s Bandwagon Corporate Testimonial Ads
Victory Liner LBC Rotary Club of Makati
Dizon Farms Hen Lin Zen Zest
![Page 6: Sun Cellular Services and Marketing Materials](https://reader035.fdocuments.net/reader035/viewer/2022070515/587930951a28ab7c448b655f/html5/thumbnails/6.jpg)
Unlimited Products
Products & Services- Prepaid
![Page 7: Sun Cellular Services and Marketing Materials](https://reader035.fdocuments.net/reader035/viewer/2022070515/587930951a28ab7c448b655f/html5/thumbnails/7.jpg)
Regular Loads
XLoads
Products & Services- Prepaid
Call & TextCombo P10
Sun Cellular’s electronic reload service provides “over-the-air” direct load of credits and other Sun prepaid products.
![Page 8: Sun Cellular Services and Marketing Materials](https://reader035.fdocuments.net/reader035/viewer/2022070515/587930951a28ab7c448b655f/html5/thumbnails/8.jpg)
Products & Services- Prepaid)
![Page 9: Sun Cellular Services and Marketing Materials](https://reader035.fdocuments.net/reader035/viewer/2022070515/587930951a28ab7c448b655f/html5/thumbnails/9.jpg)
Expanding Distribution Channels
TOP-UP STRATEGIES:
1. Promote Electronic loading capability to further expand distribution channels to cover small retail shops and fixed booth outlets
2. Offer Low denomination SKUs to cater to budget-conscious consumers.
3. Use M-commerce to fast-track payment and order fulfillment processing between Sun Cellular and exclusive distributors
![Page 10: Sun Cellular Services and Marketing Materials](https://reader035.fdocuments.net/reader035/viewer/2022070515/587930951a28ab7c448b655f/html5/thumbnails/10.jpg)
1. The Power of Voice
2. Group Migration 3. Offer Broadband Wireless Data Services
Use 3G technology to tap the internet users
Acquisition
![Page 11: Sun Cellular Services and Marketing Materials](https://reader035.fdocuments.net/reader035/viewer/2022070515/587930951a28ab7c448b655f/html5/thumbnails/11.jpg)
.
![Page 12: Sun Cellular Services and Marketing Materials](https://reader035.fdocuments.net/reader035/viewer/2022070515/587930951a28ab7c448b655f/html5/thumbnails/12.jpg)
Growth of International Business
![Page 13: Sun Cellular Services and Marketing Materials](https://reader035.fdocuments.net/reader035/viewer/2022070515/587930951a28ab7c448b655f/html5/thumbnails/13.jpg)
•Expanded roaming coverage and services – GSM, CAMEL, GPRS, and 3G
•Reached more OFW and Filipino residents abroad through affordable but quality international services – co-branding, load transfer, etc.
•Offered Philippine visitors (transient and long-term) the best-value option to call home
e.g. IDD 10, OK Dial card.
Growth of International Business
![Page 14: Sun Cellular Services and Marketing Materials](https://reader035.fdocuments.net/reader035/viewer/2022070515/587930951a28ab7c448b655f/html5/thumbnails/14.jpg)
Value Added Services (VAS)
SMS TO EMAIL