Prepared for

Merchandising Directives for Winter 2015 (sample)

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prepared by: Angela Ashworth Amari

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Table of Contents

I. Merchandising Directives (example)II. Floorplan (example)III. PlanogramsIV. Fixture Requirements V. Signage (examples)VI.Sample of Planogram Ski GlovesVII.Steps to make a PlanogramVIII.How to Build Fixture StoriesIX.Sign holders (examples)X. Other Retailers signage and display examples

Merchandising Directives (sample)

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for

prepared by Angela Ashworth Amari

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FloorplanStore: 121 / Fixture placement for women’s Hot Chilly’s apparel

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Winter 2015 - Floor Plan- Store 121

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Sun and Ski Winter 2015

Store Location: 121

Ski Accessories

Womens Hot Chilly’s - 4 footgondola confidential: information

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Planograms2015 - Hot Chilly’s womens apparel

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Small

Display Guide Women's2015 - Hot Chilly’s

Effective Date:November 7, 2015

Shelf 1

Shelf 2 Medium

Shelf 3 Large

Shelf 4 Large

Shelf 5 X-Large

Set Size will depend on store size and on hand quantities. As merchandise sells spread merchandise out on shelf and pay close attention to shelf talkers for sizes. 9

base

UPC-33434344 UPC-45345453 UPC-45454566 UPC-34234234 UPC-34342343

UPC-43535454 UPC-45464565 UPC-45454545 UPC-43434543 UPC-43442343

UPC-23445345 UPC-45464566 UPC-34342343 UPC-34343455 UPC-34343434

UPC-53454545 UPC-34545656 UPC-34343434 UPC-34323432 UPC-3423434

UPC-34345345 UPC-35454466 UPC-34234344 UPC-3434343 UPC-45345345

Display Guide - UPC labels Womens Hot Chilly’s 2015 4ft section gondola with shelves

Effective:November 7, 2015

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shelf 1

shelf 2

shelf 3

shelf 4

shelf 5

Fixtures Required

Womens Hot Chilly’s

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1- 4’ X56” h- slatwall gondola5 - 4 ft adjustable shelves

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FixtureRequirements for Store 121

Fixture Requirements for Store 121Womens Hot Chilly’s 2015

SignageHot Chilly’s merchandise

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Emphasize signage since all packaging is very similar. This can be very frustrating for your customers if the fixtures are not signed properly. Effective signage can be as simple as a Mens or Womens sign toppers.

Signage for Womens Hot Chilly’s apparel

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Youth

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sample Mens Signage for Hot Chilly’s

Youth

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Sample Youth signage for Hot Chilly’s

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Youth Ski Apparel

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Womens

Women’s sample signage

MerchandisingWomens Ski

Gloves2015

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2015 Winter

WomensSki Glove Planogram

line-up

Larger stores will spread out selection based on their selection.According to the planogram provided.

Attached you will receive your floor plan, a Planogram, Signage and completion date for the reset.

if you have any questions or need additional clarification on merchandising Hot Chilly’s base layer apparel, please contact Angela Ashworth, Merchande Planner at 281-454-xxxx.

Thank you,

Angela Ashworth

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******planograms should include 4 pages ---1. sku’s ( excel) 2. shelf facings, item description, and photo image page (photo of actual image on shelf)

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Women’ Ski Gloves2015

Did not have complete access to data to complete! but here is what it might look like

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Steps to make a Planogram

Shelf Logic

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Software such as ShelfLogic can greatly assist in accuracy of planograms

Step 1

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Step 2

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Step 3

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step 4

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It is easier to get reports and analyze sales data and placement once a planogram is set, inventory levels and incorporated, and easier to spot top selling merchandise.

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Would love to planogram the bicycletube wall with signage!

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How to Build Fixture Stories

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Signage samplesacrylic sign holders/banners

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examples of how to sign different fixtures

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Simple size charts can be incorporatedinto signage

Other local Retailers Merchandising Signage and Merchandising similar product

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Note: All items signed. Note image and Category above backpacks… Price Point indicated on sign 51

Signage assists Customer in Purchases a Backpack for specific needs

Gloves Merchandised with signage.

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note:all gloves peggedand signed

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Product knowledge signage should be incorporated in

higher end items. This can serve 2 needs.

1. Assisting customers looking for specific

needs. 2. New technology. assists

the customer with educating on new technology and

pinpoints the exact product

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This simple sign assists the customersin choosing a style

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