Sue Varty presents personal branding techniques for developers including how to better use LinkedIn to show case project work
Transcript of Sue Varty - Personal Branding for Developers
1. Personal Branding for Developers Susan Varty and Marc
Roginsky info@socialtactics.ca
2. Lets say you have your own appWho do you want to look at it
friends, buyers, potential investors?How do you position yourself /
the app?What is your consistent message to youraudience?
3. 1.Have a Personal Brand statement that tells people whatyou
are all about and what problem you solve.I can take any website and
turn it into a mobile app. I streamline our code so people can
access oursoftware on their iPhone. * *Quotes from LinkedIn users
profiles
4. 2.Know your strengths and talk about how your skillsprovide
value to others.Im a LAMP developer who also studies web
browseraccessibility standards to help the blind. *Quotes from
LinkedIn users profiles
5. 3.Participate in your companys events and
socialcommittee/charity work.Take the time to meet people in
differentdepartments. Introduce yourself but also describewhat you
are working on and how much you love it.This will leave a clear
impression about what you doand people will think of you when an
opportunityarises.
6. Your Developer Brand Online (and Offline) Make sure you have
a strong online presence (LinkedIn, Twitter, Facebook, g+) List
specific accomplishments that are measurable in your profile.
Showcase your successes (small or big) - make them standout in your
online profile. Offer free advice and mentor others / get mentored
yourself. Make meaningful connections.
7. Thank you! Questions?E-mail info@socialtactics.ca to request
a FREEworksheet to determine your personal brand.