1. Personal Branding for Developers Susan Varty and Marc Roginsky info@socialtactics.ca

2. Lets say you have your own appWho do you want to look at it friends, buyers, potential investors?How do you position yourself / the app?What is your consistent message to youraudience?

3. 1.Have a Personal Brand statement that tells people whatyou are all about and what problem you solve.I can take any website and turn it into a mobile app. I streamline our code so people can access oursoftware on their iPhone. * *Quotes from LinkedIn users profiles

4. 2.Know your strengths and talk about how your skillsprovide value to others.Im a LAMP developer who also studies web browseraccessibility standards to help the blind. *Quotes from LinkedIn users profiles

5. 3.Participate in your companys events and socialcommittee/charity work.Take the time to meet people in differentdepartments. Introduce yourself but also describewhat you are working on and how much you love it.This will leave a clear impression about what you doand people will think of you when an opportunityarises.

6. Your Developer Brand Online (and Offline) Make sure you have a strong online presence (LinkedIn, Twitter, Facebook, g+) List specific accomplishments that are measurable in your profile. Showcase your successes (small or big) - make them standout in your online profile. Offer free advice and mentor others / get mentored yourself. Make meaningful connections.

7. Thank you! Questions?E-mail info@socialtactics.ca to request a FREEworksheet to determine your personal brand.