Post on 22-Jun-2015
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Landing PagesThe Secret to Engaging and Converting
Kathy HokunsonMarch 29, 2012
Landing Page, what is it?
According to Wikipedia . . .
In online marketing a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link.
Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales leads. By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rate to determine the success of an advertisement.
Site-Seeker, Inc. 2012
Landing Page Objectives
• Generate qualified leads• Make the website a business asset to support
revenue goals• Establish marketing efforts ROI
Site-Seeker, Inc. 2012
Examples . . .
Site-Seeker, Inc. 2012
PPC Campaign
Examples . . .
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Event Registration
Examples . . .
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Content Download
Landing Page Elements
• Headline– Powerful Hook– Compelling Statement– Concise yet Creative
Site-Seeker, Inc. 2012
Today’s BOLT BUZZ WORD
CONVERSION
Site-Seeker, Inc. 2012
Landing Page Elements
• Content– K.I.S.S.
• What it is, What you get and Why it’s important• Bullet points, 1-3
Site-Seeker, Inc. 2012
Landing Page Elements
• Forms– Simple– Minimal Mandatory Fields
Site-Seeker, Inc. 2012
Calls to Action . . .
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SO NOW WHAT?
• I am not selling things . . . how do I use a landing page?
• I don’t have anything download?
• I am sending an email out, why do I need a landing page too?
Site-Seeker, Inc. 2012
So what?
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Questions?
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Reserve your weekly spot today!
Register at site-seeker.com
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Download the Slide Deck @
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Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORDat joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
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Need more info?
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